What are the responsibilities and job description for the Marketing Coordinator position at The French American Academy?
The Director of Marketing will play a crucial role in developing and implementing strategic marketing plans to promote our school's unique offerings and attract prospective students and parents. You will be responsible for driving brand awareness, increasing enrollment & retention, and enhancing the overall reputation of the French American Academy.
The Director of Marketing will also be responsible for identifying and generating additional revenue streams.
The Director of Marketing will collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring consistent messaging and effective lead generation.
The Director of Marketing will act as key liaison for internal and external contributors, partners, and vendors to achieve marketing & admissions department objectives.
Responsibilities:
Strategy
- Define and supervise the implementation of the FAA marketing strategy and define goals for each pilar
- Meet weekly with management to share KPIs and feedback
- Initiate new ideas to increase retention and attractivity to new families
Website
- Maintenance of the website and creation of website content for generating traffic, and inquiries and maximizing conversion rate
- Creation & execution of SEO Strategy and SEO Projects
- Creation, execution and maintenance of Pay-per-click campaigns on search engines and social media platforms
- Creation & maintenance of campaign landing pages
- Continuous improvements to website messaging & brand messaging themes
- Set, maintain and report on website data, KPIs, and objectives
Admissions
- Collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring consistent messaging and effective lead generation.
- Share weekly data reporting dashboards with OI, visits, and OA both all campuses
Email Campaigns & Newsletters
- Creation, execution and maintenance of the two monthly newsletters for maximizing prospective family conversions and retention, including management of newsletter committee meetings
- Analyse data and adjust newsletter strategy accordingly
- Creation, execution and maintenance of drip email campaigns
- Creation and execution of ad-hoc email campaigns
- Set, maintain and report on email campaign data, KPIs and objectives
Social Media Supervision
- Define social media strategy with the social media assistant
- Ensure our social media posts are accurate and feeding the strategy for retention and attraction
- Set, maintain and report on social media data, KPIs and objectives
Content
- Create, implement & maintain systems for collecting and centralizing text, video, photo, and informational content
- Optimize the use of collected content within each marketing pillar and for various campaigns
- Creation of posters, banners, flyers, brochures and marketing and admissions materials
Events
- Creation, execution and maintenance of marketing and admissions events
- Act as key liaison for internal and external contributors, partners, and vendors to achieve marketing & admissions department objectives
- Set, maintain and report on events data, KPIs and objectives
Local Partners & Advertising
- Develop strategic partnerships in the community to drive awareness and traffic to the sales funnel
- Creation, execution and maintenance of OOH advertising campaigns
- Set, maintain and report on partnership & advertising data, KPIs and objectives
Management & Budget
- Determine & set quarterly objectives for marketing team assistant
- Coach, train, and promote marketing team assistant to maximize achievement of objectives
- Monitor efficiency & well-being of marketing team assistant
- Manage the allocated budget for each campus, and verify all expenses
- Plan and justify each year’s new budget
Required Skills
- Proven experience in marketing strategy, brand growth, and lead generation
- Strong leadership and project management skills
- Expertise in digital marketing (SEO, PPC, email, social media)
- Data-driven mindset with KPI tracking and reporting experience
- Website management and content optimization expertise
- Excellent written and verbal communication skills
- Ability to collaborate cross-functionally and manage external partners
- Experience in budget management and ROI optimization
- Event planning and community partnership development experience
- Fluent or strong communication skills in English; French is a plus
Salary : $60,000 - $80,000