Marketing Research Analyst

SUMMARY: We are seeking a semi-seasoned Marketing Research Analyst with 5-10 years of experience to join our dynamic marketing team. In this role, you will bridge the gap between data-driven insights and strategic decision-making by researching market trends, analyzing data, and providing actionable recommendations. You will support both the sales and marketing departments by delivering insights that inform campaign strategies, product positioning, and customer targeting. This position requires a blend of analytical skills, market knowledge, and the ability to communicate findings effectively to cross-functional teams.

EDUCATION AND/OR EXPERIENCE:

· Education: Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field. A Master's degree or relevant certifications (e.g., Google Analytics, Market Research Certification) is a plus.

· Experience: 5 years in marketing research, data analysis, or a similar role, preferably in a B2C or B2B environment. Experience supporting sales and marketing functions is highly desirable.

PRIMARY DUTIES AND RESPONSIBILITIES

· Market Trend Research: Conduct in-depth research on industry trends, consumer behavior, and competitive landscapes using various sources such as surveys, focus groups, social media analytics, and industry reports. Identify emerging opportunities and threats to inform marketing strategies.

· Data Analysis: Collect, clean, and analyze market data from internal databases, , and external tools (e.g., Google Analytics, Circana data). Use statistical methods to uncover patterns, forecast trends, and measure the effectiveness of marketing campaigns.

· Sales Support: Collaborate with the sales team to provide data-backed insights on specific customer segments, pricing strategies, and lead generation. Develop reports and dashboards that highlight sales performance metrics and recommend optimizations to drive revenue growth.

· Marketing Support: Assist the marketing team in planning and evaluating campaigns by analyzing ROI, customer engagement metrics, and A/B test results. Contribute to content creation, audience targeting, and personalization efforts based on research findings.

· Reporting and Presentation: Prepare clear, visually compelling reports, presentations, and visualizations (using tools like Tableau or Power BI) to communicate insights to stakeholders. Present findings in team meetings and recommend data-driven actions.

· Cross-Functional Collaboration: Work closely with sales, marketing, product development, and executive teams to align research efforts with business goals. Participate in brainstorming sessions and contribute to strategic planning.

SKILLS AND COMPENTENCIES:

· Proficiency in data analysis tools (e.g., Excel, SQL, R, Python) and visualization software (e.g., Tableau, Power BI).

· Strong knowledge of market research methodologies, including qualitative and quantitative approaches.

· Excellent analytical and problem-solving skills with the ability to interpret complex data sets.

· Effective communication skills, both written and verbal, with experience presenting to non-technical audiences.

· Ability to manage multiple projects simultaneously in a fast-paced environment.

· Attention to detail, curiosity about market dynamics, and a proactive mindset.

CERTIFICATES, LICENSES, REGISTRATIONS

· None

PHYSICAL DEMANDS

Determining timeframe: Never = 0 hours daily; Occasionally = 3 hours daily; Frequently = 3-6 hours daily; Constantly > 6 hours daily