Freelance Digital Marketing & Social Media Specialist

Freelance Digital Marketing & Social Media Specialist

The Farm Collaborative | Aspen, Colorado

Hourly independent contractor | Initial engagement through December 31, 2026

The Farm Collaborative is seeking a creative, hands-on digital marketing and social media specialist to help bring the farm’s story to life and get the word out about our farm store, events, and programs.

We are looking for someone with fresh ideas, a strong eye for content, and an understanding of how to communicate with customers. Someone who can come to the farm, see what is happening/connect with the team, capture great photos and videos, and turn that content into timely posts, emails, text messages, and website updates.

You should be comfortable recommending what we should do, organizing the work, and making it happen.

What You Will Do

Create Great Content

• Visit the farm regularly to capture photos and videos of farm life, products, deliveries, people, programs, and events.
• Bring fresh ideas for sharing what makes the farm special.
• Create engaging Reels and Stories using CapCut or comparable video editing software.
• Write clear, compelling captions and customer communications.
• Build and maintain an organized library of photos and videos.

Own Instagram

• Manage the account’s content creation, scheduling, publishing, and routine engagement.
• Maintain a social media calendar that reflects what is happening at the farm and what is coming up.
• Create a consistent mix of farm stories, store features, event promotions, and useful updates.
• Keep profile information, links, and Highlights current.
• Respond to routine comments and messages, bringing questions to the team when needed.

Build and Run Farm Store Digital Marketing

• Put together a practical plan to reach existing customers, attract new customers, and encourage repeat visits.
• Establish a regular rhythm of customer emails, opt-in text messages, website updates, and social content.
• Promote new products, fresh deliveries, seasonal offerings, store hours, and other timely news.
• Work with the farm team to gather accurate product information and keep communications current.
• Create simple ways for customers to sign up for emails and texts, both at the store and online.
• Set up or improve the tools needed to send and manage these communications.
• Keep farm store information on the website accurate and up to date.

Promote Events and Programs

• Stay in regular contact with the team about upcoming events, programs, and registration deadlines.
• Create announcements, reminders, and follow-up content across social media, email, and the website.
• Make it easy for people to find details, register, and participate.
• Capture content at selected events for use afterward.

Keep It Organized and Moving

• Maintain a shared calendar showing what is going out, when, and through which channel.
• Proactively gather information and follow up on missing details.
• Check dates, hours, product availability, and links before publishing.
• Provide a brief weekly update on completed work, upcoming priorities, and hours used.
• Review basic results to understand what customers respond to and improve future communications.

Who We Are Looking For

• A creative self-starter with fresh ideas and strong follow-through.
• Experience managing social media and customer communications for a business or organization.
• A s portfolio showing photography, short-form video, and engaging written content.
• A good understanding of Instagram and how to create content that feels current, authentic, and relevant.
• Proficiency in CapCut or comparable video editing software and Canva.
• Experience with email marketing, opt-in text campaigns, and basic website content updates.
• An understanding of how to turn interest into store visits, purchases, registrations, and repeat engagement.
• Someone who can recommend an approach and carry it through without needing every step assigned.
• Availability for regular on-site content capture in Aspen and selected event coverage.
• A thoughtful approach to photographing community members and children, following the farm’s consent practices.

Experience with food, farming, retail, hospitality, community organizations, or nonprofits is a plus.

Timing and Engagement

Our preferred start date is early October 2026, with an initial engagement through December 31. October through December will serve as a three-month pilot to establish a consistent workflow, evaluate results, and determine ongoing needs.

This is an hourly (or monthly retainer - TBD) independent contractor opportunity with an agreed monthly hours budget. Additional hours will require advance approval. Regular on-site content capture and selected event coverage will be included in the agreed scope.

We will review the engagement in December to determine whether to continue.

To Apply

Please share:

• A brief introduction and relevant experience.
• Links to social media accounts you have managed.
• Examples of photos, videos, emails, or other customer communications you personally created.
• Your hourly rate, location, availability, and earliest start date.

Work Location: Hybrid remote in Aspen, CO 81611