What are the responsibilities and job description for the Marketing Coordinator position at The Eye Institute?
About us:
The Eye Institute is a multi-specialist Ophthalmology practice, offering services ranging from comprehensive eye exams to specialty services including General Ophthalmology, Cornea, Retina, Glaucoma, Pediatrics and Adult Strabismus, Refractive and Oculoplastic and Orbital Surgery.
Learn more: www.eyeinst.com
About the position:
This individual is responsible for coordinating day-to-day marketing activities and maintaining relationships with current referring sources. The marketing coordinator is also involved in the development, implementation, and tracking of the strategic marketing plan. This position reports directly to COO and works closely with office managers and physicians.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Traditional/Roth 401k & Profit Sharing Plan
- Optional Insurance plans including: Whole Life, Term Life, Long-Term Disability, Accident, Cancer, FSA, Critical Illness.
- 6 days paid Personal time per year
- 10 days paid Vacation per year (15 days after 5 years)
- Employee Assistance Program
- Bereavement Leave
- Competitive Pay
Responsibilities:
- Maintain and help develop practice strategic marketing plan, goals, and objectives.
- Maintain relationships with referring providers to ensure timely appointments for referrals, distribute business cards and brochures. Traveling to referring providers offices to distribute materials is required.
- Manage patient tracking database system, testimonial, and referral programs and reports, as needed, to assess efficiency of marketing initiatives.
- Create and maintain internal marketing campaigns including social media.
- Plan, coordinate, implement and attend local events including health fairs and expos.
- Continue to develop strategy to maintain and increase referrals from current patients.
- Assist with updating practice website to ensure effective and current practice information and promotions.
Education & experience:
- Must have high school diploma.
- Minimum 2 years’ experience in the medical field, ophthalmology preferred either in a marketing capacity or office experience . Will consider non-medical candidate if they hold a degree in marketing.
- Must have valid Oklahoma driver’s license and must possess and maintain vehicle insurance coverage.
- Must have dependable vehicle and be able to travel within 50-mile radius of Tulsa. Company will reimburse work related mileage at the current IRS rate.
Essential skills & abilities:
- Proficiency in MS Word, Excel and Social Media platforms.
- Excellent communication skills, oral and written.
- Customer service oriented with a focus on quality care.
- Strong organization skills with attention to detail.
- Management of multiple projects simultaneously.
- Highly professional image.
- Must be dependable and accountable.
- Creativity, adaptability and familiarity with current marketing trends.
- Must be a self-starter who can take ownership of their role.
Physical/Mental requirements:
Requires sitting and standing associated with a normal office environment. Requires ability to lift up to 30lbs to load/unload marketing material in vehicle and to setup public events.
The Eye Institute, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, Equal opportunity extends to all aspects of the employment relationship including but not limited to hiring, promotions, training, working conditions, compensation, benefits, discipline and discharge, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Job Type: Full-time
Pay: $40,000.00 - $54,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $40,000 - $54,000
