What are the responsibilities and job description for the Manager, Omnichannel & Promotional Marketing position at The Estée Lauder Companies Inc.?
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Position Overview
Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.
Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.
Be the marketing liason for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.
Description
Digital Commercial Marketing lead for Aveda’s First Party and 3 Party Digital Networks
Support marketing needs for key retailer and partner milestones – assortment alignment, promotional calendars and execution,, retailer presentations
Salon Digital Program & Communications Lead
Partner with internal and external vendor network to oversee execution and delivery of key brand services and experiences that support the overall salon network, including but not limted to core digital tools such marketing library design and functionality, salon ordering tools and communication touchpoints, and value-added ‘A-Commerce’ offerings for salons
Partner with regional brand leads to determine scope of programs that are applicable to international markets vs North America
Omni Channel Promotional & Key Shopping Moments Calendar
Support the execution of promotional marketing calendar across all channels, leading content development, creative briefing and asset execution for the salon network.
Partner with Lifestyle Marketing teams to define the key shopping moments across the globe and within key markets
Digital Renovation Project Lead
Support Marketing VP and leadership team to define, roll out and execute digital renovation priorities for Aveda that transform the ways of working, creating greater transparency, insights, segmentation and communication that allow for more powerful outcomes and team efficiencies.
Vendor & Budget Oversight
Ensure timely contracts, invoices and PO’s are executed to support vendor payments and terms.
Team Collaboration
Provide ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International.
Qualifications
Bachelor’s degree required, MBA a plus
10 years of experience of related marketing experience and at least 2 years’ experience in omnichannel related
5-10% travel time
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Responsible at managing vendor partenrships
Authentic Alignment with the Aveda Mission
Pay Range
The anticipated base salary range for this position is $76,500.00 to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Position Overview
Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.
Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.
Be the marketing liason for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.
Description
Digital Commercial Marketing lead for Aveda’s First Party and 3 Party Digital Networks
Support marketing needs for key retailer and partner milestones – assortment alignment, promotional calendars and execution,, retailer presentations
Salon Digital Program & Communications Lead
Partner with internal and external vendor network to oversee execution and delivery of key brand services and experiences that support the overall salon network, including but not limted to core digital tools such marketing library design and functionality, salon ordering tools and communication touchpoints, and value-added ‘A-Commerce’ offerings for salons
Partner with regional brand leads to determine scope of programs that are applicable to international markets vs North America
Omni Channel Promotional & Key Shopping Moments Calendar
Support the execution of promotional marketing calendar across all channels, leading content development, creative briefing and asset execution for the salon network.
Partner with Lifestyle Marketing teams to define the key shopping moments across the globe and within key markets
Digital Renovation Project Lead
Support Marketing VP and leadership team to define, roll out and execute digital renovation priorities for Aveda that transform the ways of working, creating greater transparency, insights, segmentation and communication that allow for more powerful outcomes and team efficiencies.
Vendor & Budget Oversight
Ensure timely contracts, invoices and PO’s are executed to support vendor payments and terms.
Team Collaboration
Provide ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International.
Qualifications
Bachelor’s degree required, MBA a plus
10 years of experience of related marketing experience and at least 2 years’ experience in omnichannel related
5-10% travel time
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Responsible at managing vendor partenrships
Authentic Alignment with the Aveda Mission
Pay Range
The anticipated base salary range for this position is $76,500.00 to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Salary : $76,500 - $125,650