What are the responsibilities and job description for the Media Publicist position at The EGC Group?
About the Role
We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission.
Position Reports to: Director of Public Relations
Key Responsibilities
Craft compelling, tailored pitches that resonate with journalists and editors
Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
Write press releases, media alerts, and other PR materials
Monitor media landscape and identify timely news hooks and opportunities
Track coverage and provide regular reporting on media placements and campaign performance
Maintain strong relationships with journalists, editors, and media contacts
Qualifications
3-5 years of experience in public relations or media relations
Proven track record of securing media placements in top-tier outlets
Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
Strong understanding of media landscape and what makes a story compelling
Highly organized with ability to manage multiple client accounts simultaneously
Excellent communication skills and attention to detail
What We Offer
A streamlined role that allows you to focus on what you do best.
Unlimited PTO and Summer Fridays
Hybrid Work Schedule (Brooklyn and/or Melville, Long Island locations)
Medical, Dental, Vision benefits
401K Employer Matching
Life Insurance, Aflac and Additional Auxiliary Benefits
Regular (and FUN!) company Luncheons, Outings and Events
The EGC Group is an equal opportunity employer. In accordance with anti-discrimination laws, The EGC Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.