What are the responsibilities and job description for the Director of Outreach position at The Delaney at The Vale?
Job Description
When you work at The Delaney at The Vale, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!
The Delaney at The Vale is recruiting for a hospitality focused Director of Outreach to join our team! This position is responsible for leading and executing external sales and business development strategies across independent living, assisted living, and memory care. This role builds strong relationships to drive referrals and sales to achieve census and occupancy goals. The Director of Outreach works closely wit the sales and admissions team to ensure alignment and successful move-ins.
Salary: $85,000-$90,000/year
Benefits
EEO Employer
When you work at The Delaney at The Vale, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!
The Delaney at The Vale is recruiting for a hospitality focused Director of Outreach to join our team! This position is responsible for leading and executing external sales and business development strategies across independent living, assisted living, and memory care. This role builds strong relationships to drive referrals and sales to achieve census and occupancy goals. The Director of Outreach works closely wit the sales and admissions team to ensure alignment and successful move-ins.
Salary: $85,000-$90,000/year
Benefits
- 401k with Employer Matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- Paid Time Off
- Daily Pay
- Develop, implement, and manage a comprehensive business development strategy for all levels of care.
- Lead external sales efforts by building and nurturing referral networks with hospitals, physicians, social workers, case managers, and community organizations.
- Identify new referral sources and strategic partnerships to drive qualified leads and increase occupancy.
- Collaborate with the marketing team to create outreach campaigns, promotional materials, and community presence strategies.
- Monitor market trends and competitive landscape to inform positioning and outreach approaches.
- Represent the community at professional events, conferences, health fairs, and networking functions.
- Track sales metrics, referral activity, and outreach performance; provide regular reports to leadership.
- Train and mentor team members on outreach best practices and relationship development.
- Ensure brand integrity and consistent messaging across all external engagements.
- Work in collaboration with internal sales counselors, clinical liaisons, and admissions personnel to ensure seamless lead hand-off and follow-through.
- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred.
- Minimum 5–7 years of experience in healthcare marketing, sales, or business development, preferably in senior living or post-acute care.
- Demonstrated success in driving occupancy through relationship-based sales strategies.
- Strong knowledge of the senior living and healthcare referral systems.
- Proficiency in CRM tools and Microsoft Office Suite.
EEO Employer
Salary : $85,000 - $90,000