Senior Planner (Wayfinding)

About The Role:

A globally recognized design consultancy specializing in wayfinding, spatial strategy, and information design is seeking a confident and proactive Senior Wayfinding Planner to join its growing San Francisco office.

In this role, you will collaborate closely with multidisciplinary design teams to lead the development and implementation of wayfinding strategies across a diverse portfolio of projects. You will play a key role in delivering clear, user-focused solutions for complex environments while ensuring project and client deadlines are met.

Strong research, analytical, and problem-solving skills are essential, along with the ability to generate actionable insights and translate complex information into intuitive spatial experiences. You will also work collaboratively with international teams across a global studio network.

As a senior member of the team, you will contribute to business growth by supporting client development, participating in new business activities, and helping strengthen the company’s presence across the U.S. market. Occasional domestic and international travel will be required.

This is an exciting opportunity to join a growing consultancy with an impressive pipeline of high-profile projects. The position offers a hybrid work schedule, comprehensive healthcare coverage, a 401(k) plan, competitive benefits, and the opportunity to collaborate on international projects within a globally respected design practice.

Key Responsibilities:

• Lead the delivery of complex wayfinding and information design projects across interior and exterior environments
• Conduct research and spatial analysis to develop clear, effective user navigation strategies
• Translate insights and concepts into practical, user-centered solutions
• Collaborate with design teams to integrate wayfinding strategies into broader project delivery
• Manage competing priorities while supporting project and client deadlines
• Contribute to business development activities, including proposals, presentations, and client engagement
• Participate in domestic and international travel for workshops, site visits, meetings, and presentations

Key Skills / Requirements:

• Previous experience within wayfinding, spatial planning, transportation, urban design, architecture, or a related field
• Bachelor’s degree in urban planning, architecture, civil engineering, environmental design, or a similar discipline
• Proven experience delivering projects related to movement, user experience, transportation systems, or the built environment
• Strong stakeholder engagement and consultation experience
• Excellent written and verbal communication skills, including report writing and presentation delivery
• Proficiency with Google Workspace, Adobe Creative Suite, and project collaboration tools
• Experience with GIS, spatial data, BIM, or related digital planning tools would be advantageous

To apply for this position please click on the apply button to attach your resume (and portfolio for design positions).

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