Sr. Communications Specialist

This individual will serve as a strategic partner to internal leaders and external stakeholders, supporting HOPCo and its partners’ healthcare services, patient care initiatives, and brand positioning. The role requires a high level of autonomy, strong judgment, and the ability to manage complex, cross-functional communications efforts while translating results into meaningful insights, reporting, and narratives that demonstrate impact.

Strategic Content Leadership:
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Lead the development, editing, and execution of content across communication channels, including newsletters, press releases, website copy, blogs, social media, and patient education materials.
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Ensure all content aligns with HOPCo and partner voice, tone, and strategic priorities.
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Proactively identify and lead content opportunities tied to business priorities, growth initiatives, and partner needs.
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Proactively identify and develop success stories, case studies, and key milestones narratives across HOPCo and its partners.
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Partner with subject matter experts, including physicians and healthcare leaders, to translate complex clinical and operational information into clear, compelling messaging.
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Provide editorial oversight and guidance to ensure consistency, quality, and strategic alignment across deliverables.
Media Relations and External Communications:
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Proactively build and manage relationships with local, regional, and national media on behalf of HOPCo and its partners.
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Develop and execute media strategies that drive visibility and support organizational priorities.
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Identify and elevate newsworthy stories across partners and service lines.
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Lead the creation and distribution of press materials, including press releases, media advisories, and pitches.
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Prepare leadership and subject matter experts for media engagement and manage inquiries with professionalism and strategic insight.

Corporate Communications and Cross-Functional Leadership:
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Lead the development and execution of corporate communications strategies to inform and engage HOPCo employees.
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Partner with leadership and cross-functional teams to communicate key initiatives, organizational updates, and strategic priorities.
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Ensure clarity, consistency, and timeliness of internal messaging.
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Support crisis communications planning and execution, ensuring timely, accurate, and aligned messaging.

Contribute to the development and execution of communication strategies that support HOPCo and partner marketing and public relations goals.
Social Media and Digital Communications:
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Support and guide the corporate and partner social media strategy and content development to enhance brand awareness and audience engagement.
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Collaborate on digital content initiatives, including blogs, advertorials and related market-facing content, to support growth and retention initiatives.
Communications Governance and Tracking:
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Help establish and maintain communication standards, processes and best practices.
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Ensure consistent application of brand standards and messaging across all communications.
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Track, analyze and report on performance metrics, including earned media, content engagement, campaign effectiveness and partner impact.
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Develop and maintain reporting frameworks to measure the effectiveness of communications initiatives.
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Translate data, outcomes and operational achievements into compelling content that demonstrates value, supports business development and reinforces HOPCo’s market leadership.
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Provide regular reporting and insights to leadership, connecting communication efforts to broader organization goals and opportunities.
Event Coordination & Promotion:
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Support the planning and promotion of events, including healthcare conferences, seminars, and patient education initiatives.
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Lead communication strategies tied to key events to maximize visibility, engagement, and post-event storytelling.
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Project Ownership and Operational Excellence:
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Lead projects end to end with minimal oversight, managing multiple priorities across stakeholders.
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Effectively prioritize work, anticipate needs, and proactively solve problems.
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Maintain strong organization, communication, and follow-through across all initiatives.
Leadership Development and Growth:
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Demonstrate informal leadership through mentorship, guidance, and influence across the communications function.
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Contribute to strategic planning discussions and provide perspective on communication priorities.
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Identify opportunities to improve processes, workflows, and team effectiveness.
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Build capabilities aligned with future progression into a Communications Manager role.

EDUCATION
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Bachelor’s degree in journalism, public relations, communications, marketing, or a related field required.

EXPERIENCE
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Minimum of 4 years of experience in a communications role in an agency, or fast-paced corporate environment. A direct experience in healthcare is a plus.
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Experience managing projects end to end and working directly with senior stakeholders or external partners.

REQUIREMENTS
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Demonstrated experience operating at an advanced level in communications, with increasing responsibility and ownership.
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Strong writing, editing, and storytelling skills across multiple formats and audiences.
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Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
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Experience managing complex projects and balancing multiple priorities.
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Familiarity with social media platforms and digital communication tools.
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Ability to travel as needed to support partner engagements, events, and organizational initiatives KNOWLEDGE
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Strong understanding of media relations, corporate communications, content strategy, and brand positioning.
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Knowledge of crisis communication principles and experience handling sensitive information in a professional environment. SKILLS
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Strong interpersonal and collaboration skills, with the ability to influence and partner across teams and levels of the organization.
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Excellent time management, organization, and creative thinking skills.
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Advanced critical thinking and problem-solving capabilities. ABILITIES
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Ability to develop clear, strategic messaging for a wide range of audiences.
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Ability to manage multiple high priority initiatives with minimal oversight.
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Ability to provide guidance, mentorship, and informal leadership to peers.
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Ability to navigate complex situations with professionalism, discretion, and sound judgment.
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Ability to set priorities, manage competing demands, and drive projects to completion.
ENVIRONMENTAL WORKING CONDITIONS
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Cubicle working space with desk, computer, monitor and access to printers.
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Shared working environment with clinical and non-clinical departments.
PHYSICAL/MENTAL DEMANDS
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Ability to sit at a desk and work on a computer for prolonged periods.
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Be able to focus on tasks to meet deadlines.
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Must be able to lift at least 20 pounds on occasion.
ORGANIZATIONAL REQUIREMENTS
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