What are the responsibilities and job description for the Digital Marketing Specialist position at The Concept Agency - Digital Marketing Agency?
Position: Junior Digital Marketing Specialist
Location: Hybrid (Headquartered in Boca Raton)
Status: Full-time
The Concept Agency is a forward-thinking marketing and branding firm dedicated to creating impactful strategies and creative solutions. Our team collaborates with a diverse range of clients to help them achieve their goals and stand out in the market.
We are looking for a Digital Marketing Specialist with a strong background in e-commerce and email marketing. The ideal candidate will have experience with Shopify, including building out themes, and using platforms like Klaviyo for email marketing. Your responsibilities will include:
- Shopify Management: Building and maintaining Shopify stores, designing and implementing custom Shopify themes, managing inventory, updating product listings, and ensuring a seamless shopping experience.
- E-commerce Strategy: Assisting in the development and execution of e-commerce strategies to drive online sales and enhance customer engagement.
- Email Marketing: Creating and managing email marketing campaigns using Klaviyo, including designing templates, segmenting audiences, and analyzing performance metrics.
- Design Skills: Designing engaging marketing materials for email campaigns, social media, and other digital platforms.
- Campaign Analysis: Monitoring and analyzing the performance of digital marketing campaigns, providing insights and recommendations for optimization.
- Content Creation: Developing content for various digital channels, ensuring consistency with the brand voice and messaging.
- Collaboration: Working closely with the marketing team to align digital marketing efforts with overall marketing strategies.
- Continuous Learning: Staying up-to-date with the latest e-commerce and digital marketing trends and best practices.
- 1-2 years of experience in digital marketing, with a focus on e-commerce and email marketing.
- Proficiency with Shopify, including store setup, management, and inventory control.
- Experience with Klaviyo or similar email marketing platforms.
- Design skills, with experience using tools like Canva or Adobe Creative Suite.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication and writing skills.
- Ability to manage multiple projects and tasks simultaneously.
- Comfortable working in a hybrid environment, with 2-3 days per week in our Fort Lauderdale office.
The Concept Agency is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Please share a portfolio link of your work when applying.