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Sales Manager - Bristol, VA

The Cole Family of Harley-Davidson Dealerships
Bristol, TN Full Time
POSTED ON 3/27/2026
AVAILABLE BEFORE 5/27/2026

Sales Manager

Location: Harley-Davidson – Bristol, VA

Black Wolf Harley-Davidson, located in Bristol, VA, is looking for a Sales Manager committed to inspiring team members, helping our customers succeed and growing our business with integrity. This opportunity is a professional level sales and management position. The role requires an understanding of store systems, motorcycle systems, parts knowledge and is responsible for developing and maintaining professional customer relationships and program growth. Being a part of our exciting, fun, and dynamic culture is not just about working for a dealership, it's about embracing a lifestyle of freedom, passion, team members you can call friends, good times, and great rides!

An Equal Opportunity Employer

Benefits:

  • 401K
  • Paid Vacation & Holidays
  • Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
  • Health Flexible Spending Account
  • ZayZoon Instant Earned Wages Access
  • Company Discounts
  • Opportunities for growth and professional development

Responsibilities:

  • Achieve overall sales goals and service objectives
  • Manager and grow professional customer relationships/sales, including building and holding team accountable to executing customer action plans
  • Selection, hiring, development, performance management, coaching, scheduling and engagement of sales team members.
  • Ensure execution of all inventory and operational standards
  • Coach all sales team member to deliver on customer expectations
  • Manager on duty responsibilities
  • Ability to lead change management
  • Embrace diversity and foster a respectful environment for both customers and team members

Essential Job Skills Necessary for Success as a General Sales Manager:

  • Working knowledge of motorcycle systems preferred
  • Use Microsoft software effectively
  • Calculate figures and amounts such as discounts, percentages, sales increases, and gross profit percent
  • Ability to review and analyze business reports, such as profit and loss statement (P&L)
  • Hold others accountable, inspect work quality and give feedback in a way that is inspiring
  • Ability to work an assortment of days, evenings and weekends as needed

Experience that Sets a General Sales Manager up for Success:

  • 2-3 years of experience managing a team of 5-8 Team Members in a fast-paced and highly dynamic retail environment
  • Successful experience managing profitability; proven financial and business acumen

Education:

  • High school diploma or general education degree (GED), Bachelor’s degree in business or a related area preferred.
  • Certificates, Licenses, Registrations
  • Must have a valid driver's license
  • Motorcycle endorsement required

Are you ready to take your career to the next level? Do you want to be a part of the winning team? Looking for a change of scenery? Whether it’s a majestic view from a mountain oasis or the fresh breeze of ocean waters, our dealership locations offer the ideal place for you.

All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way.

Salary.com Estimation for Sales Manager - Bristol, VA in Bristol, TN
$108,575 to $147,315
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