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Marketing Coordinator - Bristol

The Cole Family of Harley-Davidson Dealerships
Bristol, VA Full Time
POSTED ON 4/20/2026
AVAILABLE BEFORE 5/19/2026
Marketing Coordinator - Bristol, VA

Well established local dealership is currently looking for a full-time highly-motivated Marketing Coordinator responsible for coordinating and promoting the dealership's Marketing Program.

An Equal Opportunity Employer

Benefits

  • 401K
  • Paid Vacation & Holidays
  • Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
  • Health Flexible Spending Account
  • Company Discounts
  • Zay Zoon Earned Wage Access
  • Opportunities for growth and professional development

Responsibilities

  • Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
  • Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
  • Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
  • Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
  • Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
  • Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
  • Attend training sessions to keep current with marketing techniques.

Requirements

  • Ability to get along with a broad customer base.
  • Excellent communication Skills.
  • Prefer experience and/or training in promotional activities.
  • Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Are you ready to take your career to the next level? Do you want to be a part of the winning team? Looking for a change of scenery? Whether it’s a majestic view from a mountain oasis or the fresh breeze of ocean waters, our dealership locations offer the ideal place for you.

All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way.

Salary.com Estimation for Marketing Coordinator - Bristol in Bristol, VA
$59,904 to $74,901
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