Digital Reach Specialist

Job Title: Digital Reach Specialist

Ministry/Department: Digital

Reports to: Digital Project Manager

Status: Full-time, exempt

Supervisory Role: No

Objective

The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The individual in this role should have a deep understanding of YouTube content creation best practices and a finger on the pulse of audience preferences in the local church realm.

Key Responsibilities

• Channel Growth and Optimization

• Increase subscriber count and viewership
• Develop and implement strategies for growth, including setting and achieving quarterly targets
• Optimize video titles, descriptions, tags and thumbnails for better visibility

• Content Strategy and Creation

• Collaborate with content creators and digital teams to develop and execute content strategies
• Identify trends and create new content formats (e.g., short-form evergreen content)
• Ensure a consistent flow of high-quality content across all channels

• Multi-channel Management

• Manage and optimize multiple YouTube channels with consistent branding
• Maintain content schedules and ensure timely video distribution
• Apply YouTube SEO best practices to improve search rankings and visibility

• Performance Analysis and Improvement

• Monitor key performance metrics and provide regular reports on growth and engagement
• Use data insights to refine content strategies and make informed optimizations
• Stay updated on YouTube’s algorithm changes, features and industry trends
• Apply proven growth strategies to continuously increase YouTube reach and performance

• Cross-team Collaboration and Support

• Partner with media, digital and online teams to align content strategies and best practices
• Ensure collaboration across departments for content creation and community engagement
• Assist with other responsibilities as needed

Competencies

• Model The Church of Eleven22’s mission, vision and core values
• Ability to maintain strict confidentiality
• Ability to adapt to change
• Strong proactive communication skills
• Ability to develop and implement video content strategies
• Experience planning content calendars and managing publishing schedules
• Data‑informed decision‑making and KPI ownership (YouTube Analytics)
• SEO/metadata and discovery competency
• Ability to build organizational relationships/partnerships and influence across teams

Education and Experience

• Minimum of three years of experience managing YouTube channels preferred
• Track record of YouTube growth and experience
• Experience with YouTube SEO, including keyword research, tags and descriptions preferred

Position Type/Expected Hours of Work

This is a full-time, exempt position. Days and hours of work may vary based on church needs.

The church has several big events, (“All-Skates”) throughout the year to help further the mission of Eleven22. These events are mandatory for all staff to be in attendance and may vary, depending on the vision cast for the current year.

Our entire staff family is called to action, so that we can continue to be a movement for all people to discover and deepen a relationship with Jesus Christ.

Work Environment

This role operates primarily in a professional office environment with frequent use of computers, video production equipment and other standard office technology. The position requires extended periods of computer work and collaboration with cross-functional teams in an open or shared workspace.

Physical Demands

This is a largely computer-based, sedentary role. The position requires prolonged periods of sitting and frequent use of a computer, including extended screen time and repetitive hand and wrist motions. Close visual acuity is necessary for viewing and analyzing digital content.

Ministerial Exception

The ministerial exception furthers the purposes of the Free Exercise and Establishment Clauses of the First Amendment by barring legal claims against church bodies by staff members who perform religious functions. All church pastors are subject to the exception, but a formal ministerial credential is not required. While there is no rigid formula to determine other church staff members that qualify, various factors are considered to determine which staff members are subject to the ministerial exception (please see handbook).

Staff members who qualify under the ministerial exception are not covered by federal and state employment and anti-discrimination laws. Please see the Human Resources Ministry team if you have questions on whether you are subject to the ministerial exception.

Code of Conduct

1. We live authenticity
2. We are gospel-centered and mission-focused
3. We are family
4. We are lifelong learners
5. We aim for excellence in the experience with zero excess
6. We choose to trust
7. We pray 1st and decide 2nd
8. We glorify God by honoring others
9. Our team unites under clear vision
10. We walk in humble confidence

EEO Statement

The Church of Eleven22 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, age, sex, national origin, disability status, genetics, protected veteran status or any other characteristic protected by federal, state or local laws. The Church of Eleven22 reserves the right to discriminate on the basis of religion to the full extent permitted by law.