Marketing and Creative Content Manager

Posting Title

Overview

The Marketing and Creative Content Manager is primarily responsible for executing the Busch School’s branding and marketing strategies. This role oversees social media campaigns, the school website, and all other communications to ensure effective messaging across undergraduate, graduate, and executive education programs. Additionally, the manager provides creative support through video production and digital asset creation to enhance marketing materials and academic course content.

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $80,000-90,000.

Submissions must include a personal mission statement indicating how your service and prior experience will make a distinctive contribution to the life of our School, our University's mission, and the vision of Catholic education outlined in the Apostolic Constitution on Catholic Universities, Ex Corde Ecclesiae in order to be considered. 

Responsibilities

• Execute multi-channel marketing tactics (email, social, web) to drive leads and meet enrollment targets.
• Communicate the school's history, mission, and core values across printed and digital platforms.
• Ensure consistent branding, marketing, and communications.
• Drive recruiting for all programs with promotional materials and advertisements for events.
• Brand Stewardship: Ensure all communications consistently reflect the Busch School’s brand identity.
• Coordinate and oversee student assistants/interns (hiring, training, and performance management).
• Draft and distribute recruitment newsletters, event invitations, and press releases.
• Oversee the creative development of all marketing materials.
• Create, maintain, and publish content for the school’s website and social media platforms.
• Coordinate the school’s weekly communications and news releases.
• Support department heads and school constituencies with brand-related projects.
• Collect and analyze data on campaign performance for tactical improvements.
• Assess advertising productivity for compliance.
• Develop strategic relationships with media outlets.
• Produce and edit high-quality video and digital content for marketing and recruitment.
• Serve as a resource for faculty to develop multimedia elements for online/hybrid courses.
• Represent the School on and off campus to promote brand awareness.
• Serve as the point of contact for vendors regarding advertising contracts and sponsorships.
• Participate in other external engagement activities that forward the School's mission.

Qualifications

• Education & Experience
  • Formal Education: A Bachelor’s Degree is required.
  • Practical Experience: 3–5 years of marketing experience, with a preference for experience in academic programs.
• Technical Qualifications
  • General Software: Proficiency in Google Suite (Gmail, Sheets, Docs, Slides) and MS Office (Word, Excel, PowerPoint).
  • Marketing Tools: Knowledge of Hootsuite, MailChimp, or other mass emailing products.
  • Video Production: Proficiency in professional editing suites such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve (including color grading and audio leveling).
  • Graphic Design: Experience with Adobe Creative Cloud (specifically Photoshop and Illustrator) or Canva.
  • Equipment: Technical ability to operate DSLR/Mirrorless cameras, basic lighting kits, and external microphones.
• Other Skills
  • Excellent written and oral communication skills.
  • Expertise in social media and a creative mindset.
  • Willingness to travel as required.
  • Must support the mission and vision of The Catholic University of America.

Salary : $80,000 - $90,000