What are the responsibilities and job description for the Marketing & Creative Content Specialist position at Loudoun United FC?
Marketing & Creative Content Specialist
Location: Leesburg, VA (RavenTek Park)
Type: Full-Time / Hybrid-Flex
Reports to: Director of Marketing
About Virginia Revolution
Virginia Revolution Soccer Club is more than just a sports organization; we are a community-centric club dedicated to developing future leaders both on and off the pitch. Based at our state-of-the-art home, RavenTek Park, we provide an elevated experience for players and families through elite coaching, top-tier facilities, and a culture of excellence. We are looking for a creative powerhouse to help us tell our story and grow the Revolution brand.
The Role
We are seeking a versatile Marketing & Creative Content Specialist who lives at the intersection of strategy and design. You will be the visual voice of the club, responsible for everything from high-impact social media campaigns to professional pitch-side photography and sleek graphic design. Your goal is to increase club visibility, drive program registrations, and capture the energy of our match days and community events.
Key Responsibilities
1. Graphic Design & Brand Identity
- Design high-quality digital and print assets, including social media graphics, tournament flyers, club brochures, and stadium signage.
- Ensure all visual content aligns with the Virginia Revolution brand guidelines (modern, professional, and bold).
- Create pitch decks for potential sponsors and partners.
2. Social Media Management
- Own the content calendar for Instagram, Facebook, TikTok, and X (Twitter).
- Manage "Live" coverage during major tournaments and club events to engage our 3,000 member community.
- Monitor engagement, respond to community inquiries, and stay ahead of viral sports trends.
3. Content Marketing & Storytelling
- Capture on-site photography and short-form video (Reels/TikToks) at practices and games.
- Write engaging copy for weekly newsletters, blog posts, and website updates.
- Collaborate with coaching directors to highlight player success stories and "Player of the Month" features.
4. Campaign Execution
- Lead the marketing efforts for seasonal program launches (Academy, Travel, Camps, and Recreational leagues).
- Track and report on the performance of digital campaigns, using data to optimize future outreach.
Qualifications
- Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- Experience: 2–4 years of experience in marketing or content creation (sports industry experience is a major plus).
- Technical Skills: * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva Pro.
- Strong photography and video editing skills (mobile or DSLR).
- Experience with Email Marketing platforms (e.g., Mailchimp, Constant Contact).
- Attributes: * A "game-day" mentality: You are comfortable working occasional weekends or evenings to capture the action.
- A passion for youth sports and community building.
- A passion for youth sports and community building.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.