Demo

Community Care Liaison

The Care Team Home Health & Hospice
Grand Rapids, MI Full Time
POSTED ON 4/30/2026
AVAILABLE BEFORE 6/30/2026

Community Care Liaison

 

Lead with purpose. Build relationships that matter. Grow compassionate hospice care. 

At The Care Team, Community Care Liaison is about trust, advocacy, and impact. We’re seeking a Community Care Liaison who is passionate about hospice care, energized by relationship-building, and driven to ensure patients and families receive the right care at the right time. 

As a key ambassador for The Care Team, you’ll build strong partnerships across the healthcare community while advancing our mission of compassionate, patient-centered hospice care. 

What You’ll Do 

As Community Care Liaison  you will: 

  • Build and maintain strong relationships with hospitals, physicians, skilled nursing facilities, assisted living communities, and other referral partners 

  • Educate healthcare professionals on hospice services, eligibility, and the benefits of timely referrals 

  • Identify and develop new referral opportunities within your assigned territory 

  • Collaborate closely with clinical and operational teams to support smooth transitions into hospice care 

  • Plan and execute strategic outreach, marketing, and educational initiatives to drive census growth 

  • Represent The Care Team at community events, professional meetings, and educational in-services 

  • Serve as an advocate and resource for referral partners, patients, and families navigating end-of-life care 

  • Track referral activity, market trends, and performance using CRM tools and reports 

 

Qualifications:

You’re a relationship-driven professional who combines healthcare sales expertise with empathy and integrity. You understand the hospice landscape and excel at consultative conversations centered on patient needs. 

Qualifications include: 

  • Bachelor’s degree in business, marketing, communications, or related field (or equivalent experience) preferred 

  • Minimum of 2 years of healthcare sales, hospice marketing, or referral development experience 

  • Established relationships with physicians, hospitals, skilled nursing facilities, or assisted living partners 

  • Prior hospice or palliative care experience strongly preferred 

  • Demonstrated success meeting or exceeding referral or census goals 

  • Excellent communication, presentation, and time-management skills 

  • Ability to work independently while collaborating with interdisciplinary teams 

  • Proficiency in Microsoft Office and CRM platforms 

  • Compassion and sensitivity when supporting patients and families at end of life 

 

Salary.com Estimation for Community Care Liaison in Grand Rapids, MI
$90,590 to $123,899
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