What are the responsibilities and job description for the Sales & Marketing Director position at The C2 Group?
Position Summary:
The C2 Group’s Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships.
The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes.
The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids.
About C2:
The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.
Core Values:
- Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
- Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
- Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.
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Accountabilities of the Sales and Marketing Director: |
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Lead, manage, and hold accountable
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Own marketing strategy and process
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Own sales strategy and process
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Lead goal forecasting and reporting
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Drive Lead Generation
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Own proposal and contract management
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Lead ‘close business’ activities
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Education & Experience:
- Bachelor’s degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience.
- Minimum of two (2) years managing a team.
- Proven prior experience with proposal responses in complex IT and/or software development arena.
- Three (3) to five (5) years of experience in digital agencies.
- Experience working within the EOS (Entrepreneurial Operating System) framework
- Previous experience with the sale of services including web design and development, either in delivery of or sales of
- Proven ability to hit financial or sales goals.
- Experience with developing client-facing account plans.
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