What are the responsibilities and job description for the Performance Copywriter position at The British School of Amsterdam?
We are seeking a talented and results-driven Remote Performance Copywriter to create persuasive, conversion-focused content for digital marketing campaigns. The ideal candidate will write compelling copy for paid advertising, landing pages, email campaigns, websites, and social media while using data-driven insights to optimize engagement and conversions.
Key Responsibilities
Key Responsibilities
- Write high-converting copy for paid search, social media ads, landing pages, email campaigns, websites, and sales funnels.
- Develop compelling headlines, calls-to-action (CTAs), and promotional messaging.
- Collaborate with designers, marketers, and product teams to create effective marketing campaigns.
- Conduct audience, keyword, and competitor research to inform messaging strategies.
- Optimize copy using A/B testing results, analytics, and conversion rate optimization (CRO) best practices.
- Maintain a consistent brand voice across all marketing channels.
- Proofread and edit content for clarity, accuracy, and effectiveness.
- Stay current on digital marketing trends, consumer behavior, and copywriting best practices.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.
- 2 years of experience in copywriting, digital marketing, or performance marketing.
- Strong portfolio demonstrating successful conversion-focused copy across multiple digital channels.
- Knowledge of SEO, paid media, email marketing, and conversion rate optimization (CRO).
- Experience with marketing platforms such as Google Ads, Meta Ads Manager, HubSpot, Klaviyo, or similar tools.
- Excellent writing, editing, research, and communication skills.
- Ability to manage multiple projects and meet deadlines in a remote environment.
- Competitive pay
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Flexible remote work schedule
- Professional development and training reimbursement
- Home office equipment stipend
- Employee assistance program (EAP)
- Performance-based bonuses
- Career advancement opportunities