What are the responsibilities and job description for the Community Marketing Director position at The Brentwood Rehabilitation and Healthcare Center?
Join our team at Marquis as a Community Marketing Director at The Brentwood Rehabilitation and Healthcare Center!
Proudly supported by Marquis Health Consulting Services
Responsibilities for Community Marketing Director
- Cultivates relationships with community organizations that yield referrals and admissions.
- Represents center in community at targeted events.
- Facilitates and holds a minimum of two monthly targeted community events.
- Analyzes referral and admission trends to determine weekly outreach and monthly sales planning goals.
- Leads and coordinates monthly support group that aligns with center specialty focuses.
- Drafts and executes a Community monthly business plan.
- Identifies and coordinates advertising opportunities for community.
- Leads team in identification of opportunities to showcase center services, community engagement, testimonials, and consumer satisfaction on social media channels.
- Maintains an active LinkedIn presence in representation of center services, community engagement, etc.
- Meets and exceeds budgeted census expectations from Community Contacts, i.e. Assisted Living, Home Care, Geriatric Care Managers, etc.
- Maintains networking base in the community through health fairs, job fairs, trade shows, business organizations, and local association meetings as requested.
- Works in tandem with Admissions Director in development of community marketing plan.
- Be a liaison with Agencies on Aging and Care Managers, i.e. community based Senior assistance programs.
- Follow up and communicate with potential clients/applicants on a regular basis until they have converted.
- Participate in evening and weekend events as needed.
- Maintains confidentiality of all applicants/employees/clients/residents.
- Responsible for social media updates, pictures, promoting events, and obtaining reviews.
Qualifications for Community Marketing Director
- Primary series of the COVID-19 vaccine required.
- Minimum 2 years in a related Admissions or Business Development position within long-term care or related healthcare setting required.
- College Degree preferred.
- Sales experience, particularly in healthcare services, products, or pharmaceuticals is preferred.
- Familiarity with long-term care and/or healthcare services useful.
- Previous healthcare community relations experience.
- Ability to work flexible hours, as admission/marketing responsibilities may dictate.
Benefits for Community Marketing Director
- Health, vision, and dental benefits
- Tuition reimbursement
- Employee referral bonus
- 401(k) with match
- Employee engagement and culture committee
- Company sponsored life insurance
- Employee assistance program (EAP) resources
Marquis Health Consulting Services provides administrative and consulting services to skilled nursing facilities and Senior Housing communities throughout the United States Eastern Seaboard. We pride ourselves in providing operational guidance to enable nursing facilities to overachieve their quality and operational goals.
Cape Cod Post Acute Care provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any kind. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants are encouraged to apply.
INDHP
#LI-AB1
