What are the responsibilities and job description for the Director of Marketing position at Engel & Völkers By the Sea?
Director of Marketing
Engel & Völkers By The Sea · Gloucester, MA (On-site) · Full-time
Engel & Völkers By The Sea is a luxury real estate brokerage with three shops on Massachusetts' North Shore and a team of 30 advisors. We're hiring a Director of Marketing to lead brand, content, and advisor enablement across the brokerage.
About the Role
This is a hands-on marketing leadership role: you'll set strategy and then execute it yourself, from email and social to SEO and event marketing, while training and supporting 30 independent advisors. You'll report directly to brokerage leadership and own marketing end to end, with real room to build systems from scratch rather than maintain someone else's playbook.
This role is based in our Gloucester shop, with periodic meetings at our Beverly Farms and Newburyport locations.
What You'll Do
- Own email marketing: the monthly company newsletter, plus building out a segmented, multi-send strategy across CRM database segments
- Manage the brokerage's SEO/AEO content program, including blog content, neighborhood guides, and market reports on our CMS
- Run social media strategy and production across Instagram, LinkedIn, YouTube, and Google Business Profile
- Manage Google Business Profile posting and local visibility across all three shop locations
- Produce listing marketing collateral: brochures, postcards, print ads, and presentations
- Train advisors on our CRM (Lofty), including email automation and lead nurture
- Plan brokerage events, including our annual networking event
Requirements
- 3 years of marketing and/or design experience
- Strong copywriting and brand voice development
- Strong graphic design skills
- Working knowledge of Figma
- Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro)
- CRM management and email automation (Lofty or similar)
- SEO/AEO and CMS management (Contentful or similar)
- Social media strategy and content production
- Project management across multiple concurrent deliverables
Preferred
- Experience with AI-assisted or automated content workflows
- Real estate marketing experience, luxury or residential preferred
Compensation & Benefits
- Salary: $65,000-$80,000 depending on experience
- Health, dental, and vision insurance, health savings account
How to Apply
Please submit your resume and portfolio. Applications without a portfolio will not be considered.
Salary : $65,000 - $80,000