What are the responsibilities and job description for the Public Relations Director, Food and Beverage Team position at The Brand Guild?
The Food and Beverage Team at The Brand Guild works with some of the most iconic F&B brands in the country. Our team is growing, and we are looking for an experienced Public Relations Director or Senior Director - someone with a deep understanding and love of food and lifestyle brands - to serve as the day-to-day lead and thought partner for a portfolio for some of the most exciting brands in the country. Our ideal candidate is someone who has a minimum of 8 years of industry-specific PR agency experience, and wants to grow with us. We’re an entrepreneurial group who thrives on learning, collaborating, and winning for our amazing clients. If you share that spirit, we want to hear from you.
Note: This position is based in The Brand Guild’s NYC office with 3 days/week in-office.
Who You Are:
- A love of all things F&B
- A problem solver and strategic thinker who has the excitement and experience to lead a team of whip smart storytellers
- An expert in identifying and developing stories that drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
- Adept at leading essential press initiatives including research, writing and strategic thinking
- A confident communicator and presenter that can serve as a main client lead
- Extremely organized and detail-oriented
- Someone who wants to join a collaborative, supportive, "in it to win it" team
What You’ll Do:
- Develop and drive integrated communications strategy for a range of clients in the F&B/lifestyle space, securing meaningful coverage that builds awareness and encourages engagement
- Identify and ideate brand partnerships to elevate storytelling and earned reach
- Lead proactive media outreach and relationship building efforts to secure high-impact coverage across national, regional and trade outlets
- Analyze media performance and share clear, actionable insights to guide planning
- Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
- Manage, mentor, and grow a team of smart, savvy and dedicated PR professionals, fostering a culture of creativity and results
What You Bring:
- 8 years of public relations agency experience specializing food and beverage (CPG experience a plus)
- Strong relationships with key industry press
- A love of news, strong media relationships and a comprehensive understanding of the media cycle and media’s needs
- Relationships that will help create brand partnerships and move them forward
- Extensive experience managing multiple client accounts and direct reports
- Excellent verbal and written communications skills, as well as organizational and planning skills
- Ability to independently manage multiple projects and clients and meet deadlines in an agency environment
Why You’ll Love Working Here
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days that foster connection and creativity
- Exciting clients: Work with best-in-class brands in our F&B portfolio
The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact careers@thebrandguild.com.
Salary : $110,000
