What are the responsibilities and job description for the Consumer Insights Co-op position at The Boston Beer Company?
Job Description
We are currently hiring for the Consumer Insights Co-op role at Boston Beer Company at our One Design Center Place office location in Boston, MA. This position is from January – June 2026.
Job Overview
The Consumer Insights Co-Op will support a wide breadth of quantitative and qualitative research to influence Boston Beer Company’s brand strategies. The ideal candidate will be curious, inquisitive, have strong project management skills, an interest in market research, and critical thinking skills. This is a highly cross-functional role; the co-op may work with many different data sources and stakeholders (primarily Brand Management) throughout the company.
Minimum Qualifications
We are currently hiring for the Consumer Insights Co-op role at Boston Beer Company at our One Design Center Place office location in Boston, MA. This position is from January – June 2026.
Job Overview
The Consumer Insights Co-Op will support a wide breadth of quantitative and qualitative research to influence Boston Beer Company’s brand strategies. The ideal candidate will be curious, inquisitive, have strong project management skills, an interest in market research, and critical thinking skills. This is a highly cross-functional role; the co-op may work with many different data sources and stakeholders (primarily Brand Management) throughout the company.
- This position will be responsible for supporting consumer research across all Brand teams, primarily focused on Twisted Tea, Sun Cruiser, and Sinless Spirits. The co-op will create surveys and PowerPoint presentations and assist with administrative tasks such as note-taking and file organization.
- The co-op will experience firsthand how consumer research plays a role in growing and supporting our brands at Boston Beer. They will also learn how to analyze and report on data in a meaningful, impactful way to influence business decisions.
- This position regularly collaborates with our Brand Management teams, and projects often arise in which the Co-Op works with other teams such as the Business Analysis and Marketing Analytics teams.
- Co-op will work directly with external research partners to gain an understanding in vendor management, ad research, brand health tracking, and online community research.
- Throughout their time at Boston Beer, the Co-Op is encouraged to contribute their ideas and be actively engaged in the research processes.
- Time management and organizational skills are essential, as Boston Beer is a fast-paced environment.
- Analyze quantitative and qualitative consumer research to identify trends, insights, and make thoughtful recommendations for brand strategy development
- Create PPT presentations based on consumer data
- Develop surveys
- Project manage research initiatives
- Help with scheduling
- Assist with qualitative research set-up
- Ship products
- Excel data management
- Note-taking
Minimum Qualifications
- Natural Curiosity
- Project Management
- Problem Solving
- Team Building
- Communication
- Trustworthiness
- Multi-Tasking
- Collaboration
- Organization
- Adaptability / Flexibility
- Must not require sponsorship to work in the United States, now or in the future
- Market Research / Consumer Insights experience a plus but not required
- 2 years of classes in Marketing, Psychology, Sociology, or other Social Sciences preferred
- Working knowledge of Microsoft Office
- Ability to work in a flexible and changing schedule
- Must be able to lift (32) pounds
