General Manager Northeast

Position: General Manager Northeast

Status: Full Time Exempt

Schedule: Days, Monday – Friday, evenings, weekends and travel as required

Location: Remote / Home-Based (Ideal Candidate will reside in New York City, Massachusetts or Connecticut)

Reports To: Division Vice President East

Who We Are

From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. Lofted Spirits is challenging conventions, inspiring creativity, and empowering

partners as they build their brands. With the spirits industry’s nimblest and most technologically advanced end-to-end solution for distilling, aging, bottling and supply-chain, Lofted Spirits produces more than 60 distinct recipes, controlling every point of the process to craft some of the world’s most desired and awarded whiskies.

Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon Co. combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon TrailTM. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named Icons of Whisky Global Brand Innovator of the Year (2025), IWSC’s Worldwide Whisky Producer of the Year (2023), and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate (2024).

Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSPKY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon TrailTM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills blended to create a smooth and welcoming taste profile. Green River’s Wheated Bourbon was named Best Overall Bourbon (2025) by the New York World Spirits Competition, a true testament to the brand’s commitment to simplicity and quality going hand-in-hand.

A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact. Lofted Spirits joined the PPC family of companies in 2022. Learn more at LoftedSpirits.com.

Job Summary

As the General Manager for the Northeast region, your primary objective is to effectively execute the strategic plan by expanding sales within the designated territory. You will lead efforts to develop personnel, foster growth, and strengthen enduring, mutually beneficial partnerships with our accounts and distributors, all while exemplifying the core values of trust, team, accomplishment, fun, and agility.

Your responsibilities include direct sales management for both Bardstown Bourbon Company and Green River Bourbon. Daily activities should support distributor engagement and communication, maintain open dialogue with key partners across your region, including business development managers in each area, along with prominent on-premise and off-premise accounts. You are tasked with acquiring new business within existing and new accounts and collaborating closely with the distributor network to sustain and expand all accounts.

As the chief representative of the brand throughout the Northeast, you will execute marketing strategies, including 'pull” tactics, and organize trade and consumer-focused events.

The Northeast region comprises New York, Massachusetts, Connecticut, Rhode Island, and the North-Northeast Control States, which include Maine, New Hampshire, and Vermont. The ideal candidate will reside in either New York, Massachusetts, or Connecticut, as these locations are central to the territory.

Key Responsibilities:

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

· Achieve region-specific goals for volume, profitability, distribution, and velocity of branded products.

· Direct and coordinate with representation to actively seek new on-premise and off-premise distribution in your designated region.

· Develop and maintain strong, positive relationships with retailers and distributors.

· Present the annual brand plan along with supporting programming to distributor partners. Reinforce this through regular interactions, general sales meetings (GSMs), and relevant touchpoints like focus days and trade shows.

· Engage existing key accounts to secure new distribution, deliver timely presentations, and introduce new and "limited release" bourbons.

· Work with the National Chain Team to ensure authorizations and mandates are fulfilled locally as needed.

· Execute both on-premise and off-premise promotions, along with periodic special events like Bourbon Dinners, whiskey festivals, and account-level activations that boost brand awareness and encourage consumer sampling.

· Train accounts, distributors, and consumers on our products, and promote the story of both Lofted Spirits’ brands.

· Travel to and leverage the distillery's assets to strengthen brand and product knowledge among our commercial partners.

· Oversee and implement our Single Barrel programs at the local level to create a positive impact in the market by rewarding our key supporters.

· Attend market blitzes, ride-withs, and sales meetings to ensure distributor partners are accountable for executing and meeting the sales plan.

· Complete all required administrative reporting and communications promptly, on a daily and weekly schedule.

· Maintain all sales goals and personal budgets outlined to you and your territory.

· Oversee the distribution and deployment of all merchandise and POS from the distilleries for events, accounts, and distributor staff.

· Late night and weekend account visits and event attendance as needed

· Maintain records of sales calls, account information, and key personnel in Karma, ViP, and SalesForce.

· Build selling stories for distributors and retailers using localized data to uncover new opportunities for brand development.

· Other duties as periodically assigned.

Desired Qualifications:

· Prior experience in sales positions; prior alcoholic beverage sales experience preferred.

· The desirable candidate has prior experience in sales management within both “Control States” and “Open States”.

· Strong ties and established relationships in the beverage community in the assigned region.

· Strong oral communication skills: ability to talk to others to convey information effectively; strong written communication skills.

· Customer Service - Going above and beyond what the customer expects

· Trade knowledge - Understanding the retail and on-premise buyer mindset - experience buying or bartending is a plus.

· Knowledge of, and passion for, Bourbon, Whiskey, Spirits

· Excellent time management skills: ability to be proactive and take initiative.

· Excellent organization and coordination skills – managing priorities and routine functions effectively and efficiently.

· Empathy- Being aware of others' reactions and understanding why they react as they do.

· Teamwork – Ability to flex the scope of responsibility and do whatever needs to be done, regardless of job description

· Transparency – Ability to communicate with teammates and freely exchange ideas and thoughts without ego or pretense

· Proficiency with personal computers/laptops and associated programs (Windows, Microsoft Office suite).

· Business Acumen -Ability to collect, assess, and interpret relevant information and make sound decisions.

· A College Degree from an accredited University.

Job Requirements:

It is required for the position, you must have a reliable car that is registered and insured, a valid driver's license, the ability to drive to and from accounts continuously, the ability to work nights and weekends and, at times, more than 40 hours a week, ability to lift up to 50 pounds and that you must currently reside in the assigned territory.

Sales Specific Offerings

As part of our onboarding process, all New General Managers will have a full-immersion learning/training experience at our state-of-the-art distillery in Bardstown & Owensboro. In addition to a base salary, our General Managers participate in our Company Bonus Program which works to maintain our culture of results-focused personal management, and continuous learning & development. This position will also be eligible to participate in our travel reimbursement program for job-related transportation expenses.

Our Company is committed to equal opportunity in all aspects of employment. It is the policy of our Company to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.  

NOTE: The Company reserves the right to modify or apply this Job Description in any manner necessary to conduct its business and meet its goals and objectives. This Job Description does not imply that these are the only functions of the job, or the only essential functions of the job. Other duties and responsibilities may be required in this position.  

Salary : $135,000 - $165,000