SVP, Brand Strategy

As The Agency continues to expand its global presence, we are seeking a Senior Vice President, Brand Strategy to lead the next evolution of our marketing organization. This newly created role reflects the company's rapid growth and strategic focus on elevating our brand to world-class status.

The SVP of Brand Strategy will serve as brand guardian and senior leader overseeing all aspects of marketing strategy, creative direction, and content execution. They will directly manage and develop our creative and content teams, ensuring consistency, speed, and quality across all outputs, while positioning The Agency at the forefront of luxury real estate and lifestyle branding.

This is a high-impact leadership role, ideal for a seasoned marketing executive with deep experience in luxury brand management, creative storytelling, and integrated campaign execution across digital and traditional channels.

Essential Job Functions and Responsibilities:

• Brand Strategy & Guardianship
• Define and oversee The Agency's brand positioning globally, ensuring alignment across all markets, campaigns, and channels.
• Serve as the steward of brand voice, design identity, and creative integrity.
• Creative & Content Leadership
• Directly manage the creative (design, video, visual) and content (editorial, copy, campaigns) teams, providing oversight, feedback, and clear direction.
• Lead the strategy and execution of integrated campaigns across all marketing channels, including social media, paid media, strategic partnerships, and traditional channels.
• Develop and scale content ecosystems (e.g., video series, podcasts, social short-form content) that build a robust brand community and drive measurable engagement.
• Audit current capabilities and workflows, identifying opportunities to scale effectively and strengthen output.
• Ensure all content—video, design, digital, print, and social —delivers at the level of a luxury lifestyle brand.
• Responsible for marketing strategy and campaigns on an annual basis alongside quarterly global and regional efforts.
• Team Development & Succession
• Mentor and develop talent within the creative and content teams, elevating key contributors and aligning them with brand priorities.
• Partner with leadership to evaluate team fit, structure, and performance to ensure long-term scalability.
• Provide team creative focus and strategic direction to maximize video and content quality and alignment with the brand.
• Cross-Functional Collaboration
• Work hand-in-hand with the SVP of Marketing & Communications and Marketing Dept Heads to ensure brand strategy aligns with all marketing efforts, executive vision, media relations, and marquee marketing assets.
• Collaborate with leadership across business lines (franchise, core services, PR, relocation, creative services) to deliver integrated campaigns.
• Innovation & Growth
• Drive the evolution of The Agency as a "media house," positioning our brand as both a brokerage and a lifestyle voice.
• Drive innovation by championing and experimenting with emerging digital platforms (e.g., AI-driven content, immersive media, influencer partnerships) to expand our brand's reach and impact.
• Introduce new marketing practices, tools, and partnerships that enhance reach, efficiency, and creative impact.
• Monitor industry trends in luxury, lifestyle, and real estate to keep The Agency at the forefront of innovation.
  

Required Skills and Experience:

• 12-15 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Proven track record of building and scaling luxury or lifestyle brands (experience in real estate, luxury hospitality, fashion, travel, or media strongly preferred).
• Deep understanding of digitally-driven storytelling, with a strong preference for experience in leveraging data-driven personalization and fostering digital community engagement to drive brand loyalty and growth.
• Exceptional leadership skills with experience managing creative and content teams.
• Strong strategic thinker with ability to translate brand vision into tactical execution.
• Expertise in integrated marketing across digital, print, social, video, and experiential channels.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Passion for design, storytelling, and luxury positioning through compelling, multi-platform narratives.
  
  

Benefits & Perks:

• Equity
• Paid vacation
• Professional development budget
• Comprehensive health benefits
• 401(k)
• HSAs FSAs
  
  

Compensation:

Base Salary - $230,000 USD. Compensation will be determined based on the skills and qualifications of the applicant along with the requirements of the position.

It is the policy of The Agency not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.