What are the responsibilities and job description for the Social Media Marketing Manager position at The 21st Agency?
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Social Media Marketing Manager
Full-time, in-office, department lead.
Calling all social media magicians! Have you ever wanted to work in an office with free coffee, an office dog, impromptu dance parties, Fortune 500 clients, and conversations that start with... I saw this thing on TikTok. Now's your chance!
Role Overview:
Step into a blended role where your mastery of social media management meets your skills in vibe-coded aesthetics, graphic design, photography/videography, and editing. This role requires you to think like a strategist, design like an artist, and execute with precision.
What You’ll Do:
- Balance a wide range of industry social platforms and strategies.
- Develop innovative social media strategies that align with client objectives.
- Design captivating visuals for social platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube - and whatever comes next...
- Edit photos and videos to enhance quality and convey the right message,using editing and design tools like CapCut, Canva, Lightroom/Adobe and native social media tools like TikTok's in-app features.
- Create and manage content calendars that blend brand identity with current trends to maximize engagement.
- Craft compelling content through expert copywriting, creative visuals, and targeted messaging in the TOV of the brand.
- Develop impressive graphic design projects for social media.
- Analyze performance metrics to optimize content and strategy continually.
- Engage with online communities, responding in a manner that fosters interaction, loyalty, and growth.
- Use AI to optimize internal processes and scheduling tools to regulate posting performance.
- Conduct and lead client-facing meetings to lead strategy, reporting, ideation, and cross-team integrations.
Your Skills:
- 3-5 years of combined experience in social media management, graphic design, photography, and editing.
- 1 year Agency experience managing multiple types of industries across many different social platforms.
- Using AI and skilled at prompting.
- Mastery of social algorithms, trending edits, in-app editing tools and functions on TikTok, Instagram, Facebook, LinkedIn, YouTube -- and more.
- In-depth knowledge and understanding of social metrics.
- Degree in Marketing, Advertising, Business, PR, or a related field, with additional certifications in graphic design or photography preferred.
- Proficient in graphic design tools like Canva, Figma, Adobe Photoshop, and Illustrator.
- Strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Thrive in a fast-paced environment, fueled by your entrepreneurial spirit.
- Demonstrate genuine curiosity and interest in our clients and their businesses, always seeking to deepen your knowledge.
- A team player through and through, ready to have a blast in our vibrant, in-person office environment.
Why Join Us?
Be part of a vibrant, collaborative team that values creativity and innovation. Enjoy a dog-friendly, in-office work environment where your quirky interests, personality, and skills significantly impact our clients' success. If you're the ideal candidate, you understand the fluidity of work hours and thrive on responding promptly to our time-sensitive client requests. 🤌🏼
Picture yourself in our vibrant downtown office environment, surrounded by a collaborative team that knows how to have a blast while getting sh*t done.