What are the responsibilities and job description for the Senior Marketing Associate position at Thalhimer?
Reports To: Thalhimer Multifamily Marketing Manager
Primary Function: The Senior Marketing Associate supports the marketing department by leading high-impact initiatives across the property portfolio, overseeing complex
marketing workflows, and serving as the primary marketing lead for select
communities. This role manages advanced marketing support needs, drives
property onboarding and offboarding, supports brand repositioning efforts, and
leads monthly reporting and audit processes. The Senior Marketing Associate
works closely with property teams and clients to ensure brand consistency,
optimize marketing performance, and execute strategic projects that enhance
overall portfolio success.
Education: Bachelor's degree (marketing, business, or communications preferred)
Qualifications:
• Strong organizational and multitasking skills.
• Excellent verbal and written communication abilities.
• Proficient with Microsoft Office and marketing tools/software.
• Familiarity with technology and its application in marketing.
• Ability to collaborate and work well within teams.
• Detail-oriented with a focus on delivering high-quality work.
Core Responsibilities:
1. Marketing Support and Issue Resolution
• Provide advanced support for marketing-related issues, resolving complex and high-priority
tickets.
• Collaborate with internal teams to troubleshoot marketing software and tools.
• Identify recurring issues and recommend improvements to enhance workflows and system
efficiency.
2. Brand and Property Repositioning
• Analyze property performance using reports and traffic data to support repositioning strategies.
• Develop creative ideas for social media, digital campaigns, and community engagement.
• Oversee brand refresh initiatives and ensure all messaging aligns with company guidelines.
3. On Site Engagement and Brand Activation
• Plan and support on site marketing initiatives that strengthen resident engagement and
reinforce brand identity.
• Use tools such as Canva Enterprise to help teams maintain brand consistency.
• Assist on site teams with event planning and execution to ensure alignment with marketing
goals.
4. Marketing Audits and Reporting
• Create and analyze monthly marketing audit forms to gather insights and improve performance.
• Conduct audits of Internet Listing Services to ensure accuracy and optimization of property
listings.
• Produce monthly marketing reports that highlight portfolio performance, trends, and
opportunities.
• Serve as the primary contact for all ILS related matters and manage issue resolution.
• Support leadership with marketing projects and strategic initiatives.
5. Marketing Lead for Select Communities
• Serve as the primary marketing point of contact for assigned communities.
• Oversee community-level marketing priorities, campaigns, performance monitoring, and brand
execution.
• Provide ongoing guidance, strategy support, and recommendations to property teams.