What are the responsibilities and job description for the Digital Marketing Manager position at Textiles Coated Inc?
Description:Company OverviewTextiles Coated International is a manufacturer of specialty PTFE materials including geomembranes that are compatible with all chemicals and temperatures as high as 600°F. TCI’s Everliner™ Geomembrane is recognized by industry experts as the best geomembrane solution globally for challenging applications. Since 1985, TCI has been continuously manufacturing high-quality materials designed to perform in the most challenging thermal and chemical environments. TCI’s two facilities house manufacturing space with customized coating, lamination, fabrication, film, mixing, maintenance, research and development, and laboratory departments. With an around-the-clock manufacturing schedule, TCI is constantly focused on providing high quality products, short lead times, and excellent customer support.Summary - Job Responsibilities – Activities:Develop and execute digital marketing strategies across paid, owned, and earned channelsManage and optimize campaigns across Paid search (Google Ads, Bing), Paid social (Meta, LinkedIn, etc.), Email marketing, SEO and content distributionManage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growthOversee website performance, landing pages optimization, and user journeysContribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagementAnalyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performanceRun A/B tests on ads, landing pages, and funnels to improve conversion ratesCollaborate with external agencies and internal teams to deliver cohesive campaignsStay up to date on digital marketing trends, platform updates, and best practices This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.No Agencies or Recruiters Requirements:Education – Experience:Degree in Business, Marketing or related fields3–5 years of experience in digital marketing or performance marketingProven experience managing paid media campaigns with measurable resultsStrong understanding of SEO, CRO, and marketing funnelsDeep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflowsHands-on experience with tools such as GA4, Google Ads & Meta Ads Manager, Marketing automation platforms (HubSpot, Marketo, etc.)Experience in content creation and management, with the ability to optimize content for performance and engagementStrong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impactExcellent communication and project management skills Preferred Qualifications:Experience in e-commerce, with a strong understanding of online conversion, merchandising, and performance metricsExperience in Manufacturing is a plusExperience managing agencies or freelancers
Salary : $80,000 - $100,000