Digital Content Marketing Specialist

1. Position Overview

The Content Marketing & PR Assistant / Marketing Specialist plays a vital role in expanding Teton

Therapy's brand reach, engaging local communities, and supporting patient growth across clinics.

Operating in a fast-paced, creative, and collaborative environment in downtown Lander, WY (Part-Time

| In-Office), this role works directly alongside the Vice President of Public Relations (VPPR), CEO, and

marketing leadership. The associate is responsible for creating compelling graphic, photo, and video

content, managing social media channels, executing PR campaigns, researching new referral

opportunities, and tracking objective marketing results.

2. Primary Duties & Responsibilities

Content Creation & Social Media Management

 Content Gathering & Editing: Gather photos and video content in clinics and community settings to

educate the public, highlight patient journeys, and promote clinical staff services.

 Graphic Design & Print Media: Create high-quality visual graphics for social media platforms and

print media to showcase medical professionals, patient success stories, and clinic news.

 Social Media & Campaign Execution: Manage social media channels via Meta Business Platform,

schedule posts, write engaging copy, support lead generation campaigns, and stay up to date with

modern digital content trends.

Public Relations & Community Outreach

 Community Event Representation: Attend and actively represent Teton Therapy at community

events, maintaining high levels of professionalism and brand alignment.

 PR Strategy & Collaboration: Collaborate continuously with the PR & Marketing team to plan,

refine, and execute strategic public relations initiatives.

 Opportunity & Referral Research: Investigate and research new marketing venues, referral sources,

local business developments, and community trends.

Reporting, Statistics & Operational Support

 Weekly Objective Reporting: Compile and submit weekly reports summarizing objective goals met,

specific actions taken, and key statistical metrics.

 Market & Competitor Monitoring: Stay updated on local community happenings, public events,

doctor networks, and competitor activities.

 Team Collaboration & Training: Participate in weekly PR/Marketing meetings, complete training

check sheets, and engage in continuous skill development.

3. Key Systems & Software Platforms

 Design & Media Production: Canva, Adobe Creative Cloud, Photo & Video Editing Applications

 Social Media & Digital Marketing: Meta Business Platform, Instagram, Facebook, YouTube, and TikTok

 Administrative & Productivity Tools: Google Drive (Docs, Sheets), PC Platforms, Weekly Statistics

Tracking Tools

4. Required Competencies & Qualifications

 Marketing & Design Knowledge: Understanding of basic marketing principles, aesthetics,

storytelling, and digital content trends.

 Technical & Software Proficiency: Proficiency with Meta Business Platform, Canva/Adobe, Google

Drive, PC platforms, and basic photo/video editing.

 Communication & Interpersonal Skills: Outstanding written and verbal communication, grammar,

phone etiquette, and active listening abilities.

 Administrative & Compliance Rigor: High attention to detail, ability to read and analyze weekly

statistics, and strict adherence to HIPAA compliance regulations.

 Industry Background (Preferred): Basic knowledge of physical therapy, fitness, or medical

environments is a plus.

5. Required Personality & Characteristics

 Mission Alignment & Professionalism: 100% commitment to Teton Therapy"s mission with high

standards of professionalism in speech, dress, and conduct.

 Collaboration & Communication: Exceptional teamwork, respectful listening, constructive

contribution, and open reception to feedback.

 Initiative & Growth Mindset: Creative, bold, risk-tolerant, solution-oriented, eager to learn, and

able to take direction and complete full cycles of action.

6. Onboarding & Training Program

 First-Day Check Sheet: Complete Administrative New Hire Check Sheet on day one.

 Policy & Handbook Review: Read, understand, and sign the official Employee Handbook.

 On-the-Job Mentorship: Direct training with CEO, VPA, VPPR, Administrative Communicator, and PR

team members.

 Structured Development: Weekly marketing team meetings, survey studies, and professional

development reading.

7. Operational Challenges & Dynamics

 Interpersonal Dynamics: Interacting with diverse and strong personalities, receiving constructive

criticism, and handling difficult situations professionally.

 Market Adaptability: Staying ahead of changing markets, competitor moves, and fluctuating

budgets with proactive planning.

 Schedule Flexibility: Flexibility to work occasional evening or weekend hours for community event

coverage.

8. Management Style & Performance Appraisals

 Management Framework: Autonomy and self-direction with clear holding of accountability,

solution focus, and objective statistical performance measurement.

 Evaluation Schedule: Formal reviews at 30 days, 90 days (introductory period completion), annual

review, and continuous real-time feedback.

9. Compensation & Benefits

 Classification: Non-Exempt (Hourly Rate)

 Incentives & Reimbursements: Performance Bonus Program & Medical Reimbursement Program

(post-introductory period).

 Insurance Coverage: Life Insurance, Short-Term Disability, and Long-Term Disability (post-

introductory period).

 Retirement & Time Off: Simple IRA with employer match (after 1 year of employment); accrued

Paid Time Off (PTO) based on hours worked.