Demo

North America Digital Shop Manager

Tesla
Hawthorne, CA Full Time
POSTED ON 7/21/2026
AVAILABLE BEFORE 8/19/2026
What To Expect
Tesla is seeking a highly motivated and organized North America Digital Shop Manager to join our Global Vehicle Accessories & Merchandise team. This candidate will lead a variety of cross-functional projects related to our e-commerce business while supporting global expansion. This role will continuously enhance the overall e-commerce experience by implementing and refining strategies that bring our existing products to life and by leading the launches of new products. The ideal candidate is a self-starter who demonstrates resourcefulness in driving programs and projects, thrives in a fast-paced environment, solves problems with relentless curiosity, and successfully manages multiple product launches and priorities simultaneously.

What You'll Do

  • As the North America Digital Shop Manager, you will own and lead assigned projects related to Tesla Shop on the app and website (both online and offline), taking decisive action and providing clear directions to ensure successful and timely project completion
  • Partner with Digital Product Management to conceptualize, test, and launch new site features that improve customer experience and performance
  • Manage day-to-day planning, scheduling, tracking, and reporting for category e-commerce merchandising initiatives
  • Lead and collaborate with cross-functional partners (including Product, Material Planning, Engineering, and Finance) on vehicle accessory and merchandise product launches. Partner with global teams to ensure successful launches that account for market-specific needs, with a strong emphasis on North American priorities
  • Plan and execute process improvements that enable successful launches of new products and features
  • Drive measurable improvements to site navigation, product detail pages, order flow, site refreshes, and overall website design as we expand and optimize across markets
  • Ensure products are accurately set up globally (and optimized for North America) with correct pricing, copy, photography, product compatibility, and other PLM/PIM requirements


  • What You'll Bring

  • Bachelor’s degree or equivalent experience
  • Experience in e-commerce and/or product management/merchandising
  • Familiarity with CMS tools (e.g., Elastic Path, Shopify, BigCommerce, Squarespace, or similar)
  • Basic SQL/Python skills recommended but not required
  • Motivated self-starter with extreme attention to detail and excellent interpersonal and communication skills(verbal and written)
  • Strategic thinker with proven ability to recognize opportunities, influence stakeholders, and maximize engagement
  • Ability to thrive in a dynamic, growing company: demonstrate flexibility, multi-task effectively, meet deadlines in a fast-paced environment, make timely decisions, stay curious, anticipate problems, provide creative solutions, and remain coachable


  • Benefits
    Compensation and Benefits
    Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
  • Medical plans > plan options with $0 payroll deduction
  • Family-building, fertility, adoption and surrogacy benefits
  • Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
  • Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
  • Company paid Basic Life, AD&D
  • Short-term and long-term disability insurance (90 day waiting period)
  • Employee Assistance Program
  • Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
  • Back-up childcare and parenting support resources
  • Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
  • Weight Loss and Tobacco Cessation Programs
  • Tesla Babies program
  • Commuter benefits
  • Employee discounts and perks program


  • Expected Compensation

    $91,960 - $206,340/annual salary cash and stock awards benefits

    Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

    , Tesla

    Salary : $91,960 - $206,340

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a North America Digital Shop Manager?

    Sign up to receive alerts about other jobs on the North America Digital Shop Manager career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $131,172 - $174,437
    Income Estimation: 
    $173,200 - $238,103
    Income Estimation: 
    $147,514 - $184,796
    Income Estimation: 
    $182,852 - $230,675
    Employees: Get a Salary Increase
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Tesla

    • Tesla Sparks, NV
    • What To Expect Tesla is expanding its LFP (Lithium Iron Phosphate) battery cell manufacturing operations. The Maintenance Scheduler is the single point of ... more
    • 10 Days Ago

    • Tesla Reno, NV
    • What To Expect We’re seeking a motivated, hands-on engineer with an electrical engineering background to join our Manufacturing Test Engineering team. This... more
    • 10 Days Ago

    • Tesla Draper, UT
    • What To Expect Tesla is seeking an experienced Payroll Answer Bar Specialist to join our Global Payroll Team. This role focuses on managing day-to-day empl... more
    • 10 Days Ago

    • Tesla New Orleans, LA
    • What To Expect We are looking for a highly motivated self-starter to join our vehicle FSD (supervised) team. As an AI Safety Operator, you will be responsi... more
    • 10 Days Ago


    Not the job you're looking for? Here are some other North America Digital Shop Manager jobs in the Hawthorne, CA area that may be a better fit.

    • Universal Music Group Beverly Hills, CA
    • We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepre... more
    • 1 Month Ago

    • KARL STORZ North America El Segundo, CA
    • This position is based at our North America headquarters in El Segundo, California. Relocation assistance is available for qualified candidates. The compen... more
    • 29 Days Ago

    AI Assistant is available now!

    Feel free to start your new journey!