What are the responsibilities and job description for the Global Content & Demand Generation Manager, Home Charging position at Tesla Motors, Inc.?
Tesla is accelerating the world's transition to sustainable energy, and Tesla Energy plays a critical role in that mission.We areseekinga passionate and experiencedGlobalContentand Demand GenerationManagerto leadefforts for Tesla's Home Charging portfolio, with a primary focus on drivingproductawareness, education, and demand for Wall Connector, Vehicle-to-Home (V2H), and Vehicle-to-Grid (V2G) capabilities.
Thisrole willown the go-to-market strategy, positioning, and execution for these products worldwide, emphasizing their role in energy independence, backup power during outages, cost savings through grid arbitrage, and integration with Tesla's ecosystem (vehicles, solar, and Powerwall). You will collaborate closely with productand programmanagement, engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader inhome chargingsolutions.
What You'll Do
- Develop and execute comprehensive global strategies to build awareness and generate demand for Wall Connector installations and advanced bidirectional features (V2H/V2G)
- Create compellingcontentand messaging that highlightsbenefitssuch as seamless home backup power, reduced energy bills, grid stabilization, andsynergywith Tesla vehicles,Powerwalland broader ecosystem
- Lead cross-functional go-to-market launches, including product announcements,in-app experiences,campaign planning, content creation,demand gen communications,showroom retailexperiences,and sales enablement materials
- Conduct market research, competitive analysis, and customer segmentation toidentifyopportunities in key regions (e.g., North America, Europe, Asia-Pacific)
- Partner with regional teams to adapt strategies for local regulations, utility programs, and incentives supportingWall Connector andV2H/V2G
- Drive digital and performance campaigns, partnerships, events, and educational content (e.g., demos, webinars, app integrations)
- Analyze performance metrics,customer feedback, and sales data toprovide insights for stakeholders,iterate onstrategiesand inform product roadmaps
What You'll Bring
- Degree in a related field, or equivalent experience
- 7 years of experience in product marketing, preferably inEV charging, energy,automotive,orconsumer electronics
- Proventrack recordof launching hardware/software products globally with a strong understanding of energy markets, EVecosystem, and emerging technologies like bidirectional charging (V2H/V2G experience a plus)
- Excellent communication skills with experience craftingbothtechnicaland consumermessaging for diverse audiences (homeowners,vehicleowners,installers, utilities)
- Data-driven mindset withproficiencyin analytics tools and ROI measurement
- Ability to thrive in a fast-paced, cross-functional environment with a bias for action
- Passion for sustainable energy and Tesla's mission
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
- Medical plans > plan options with $0 payroll deduction
- Family-building, fertility, adoption and surrogacy benefits
- Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
- Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
- Company paid Basic Life, AD&D
- Short-term and long-term disability insurance (90 day waiting period)
- Employee Assistance Program
- Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
- Back-up childcare and parenting support resources
- Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
- Weight Loss and Tobacco Cessation Programs
- Tesla Babies program
- Commuter benefits
- Employee discounts and perks program
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Salary : $88,000 - $162,000