Marketing Program Manager

Job Title: Marketing Program Manager

Company: TerraSlate Inc.

The Ideal Candidate

Are you a proactive, detail-oriented professional who thrives on driving measurable results? Do you excel at managing creative vendors and ensuring every marketing dollar delivers impact? Are you confident leading multiple external teams while keeping strategy, messaging, and execution aligned? If so, this role is for you.

TerraSlate is seeking a Marketing Program Manager to lead, oversee, and coordinate all marketing functions through vendor partnerships, driving profitable revenue growth. You will work closely with our social media, email, CRO/SEO, and video production vendors by attending their weekly meetings, holding them accountable to performance targets, providing guidance and feedback, and ensuring our brand strategy and messaging stay sharp across every channel. Additionally, you will manage our internal graphic design and digital advertising teams, a video editor, and align marketing efforts across our brand management team. 

This role reports to the COO and plays a critical role in our growth engine. As our CEO, Kyle Ewing, likes to say, “We are a marketing company that happens to sell waterproof paper and printing.”

Opportunity

As our Marketing Program Manager, you will report to the COO with the mandate, resources, and executive support to lead a best-in-class marketing organization. This is a hands-on management role that combines direct marketing, execution, and team building. You will serve as the operational backbone of TerraSlate’s marketing engine, translating vision into execution. You will manage our vendor ecosystem, align campaigns across teams, and ensure every project launches on time, on brand, and on budget. You will create scalable systems and dashboards that keep our marketing performance transparent and accountable. This role is ideal for someone who thrives in a fast-paced, high-growth environment where structure, creativity, and data meet to drive results. This role oversees marketing budgets and holds performance accountability for all external marketing vendors and paid channels, with the authority to recommend and implement reallocations based on performance data.

At TerraSlate, we offer more than just a job, we offer a chance to join a high-growth, Entrepreneurial Operating System® (EOS) driven company that has transformed an industry. The Marketing Program Manager will own marketing execution, vendor management, and internal coordination to scale TerraSlate from $10M to $18M in the next 24 months, with clear KPIs across all marketing channels. You will lead a marketing engine capable of doubling revenue within 24 months and setting the foundation for $50M scale.

Please only apply if you are currently living in the Denver Metro Area. We do not consider remote or hybrid candidates, or candidates living outside the Denver Metro Area.  Relocation is not available for this position.

Key Responsibilities 

• Vendor Management Excellence: Lead weekly meetings with all marketing vendors to ensure accountability, alignment, and high performance. Manage deliverables, KPIs, and timelines across social media, email, SEO/CRO, video production, and advertising partners.
• Marketing Management & Execution: Translate company objectives into clear marketing plans. Oversee campaign creation, content calendars, and performance tracking. 
• Ensure Cross-Functional Collaboration: Work closely with the COO, customer service, sales, brand management, and design teams to align marketing initiatives with business priorities and brand standards.
• EOS Leadership: Lead, manage, and hold your team, yourself, and vendors accountable to results following EOS principles. Create clarity, drive accountability, and execute priorities from the Level 10 meetings.
• Project Management: Own the workflow, timelines, and quality control for all marketing initiatives. Maintain organized systems and communication loops that keep vendors and internal stakeholders on track.
• Performance Analytics: Leverage data and dashboards (Shopify, HubSpot, Google Analytics, and Looker) to track campaign effectiveness, lead generation, conversion rates, and engagement metrics. Present insights and recommendations to leadership weekly.
• Creative Oversight: Ensure brand consistency and creative excellence across all channels. Review and approve marketing materials, campaigns, and video content before launch.
• Lead, Manage, Hold Accountable (LMA):  Cultivate a culture of accountability, coaching, and performance excellence aligned with EOS principles. 
• Revenue Operations and Data: Leveraging data-driven decision-making across all customer-facing functions to continuously improve performance utilizing KPIs, forecasting, and dashboards with Shopify reports, HubSpot, and Looker.
• Sales and Marketing Integration: Work directly with the CEO and COO to align sales and marketing initiatives, driving maximum performance while maintaining brand standards across our marketing efforts.

Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 5 years of experience managing marketing campaigns or vendor relationships.
• Proven success coordinating external marketing teams or agencies.
• Strong project management and communication skills with a focus on accountability and follow-through.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, Meta Ads Manager, and HubSpot.
• Entrepreneurial mindset with a willingness to roll up your sleeves and own results.
• Proven track record of scaling revenue from within aggressive timeframes.
• Exceptional negotiation, communication, and relationship-building skills.
• High growth, entrepreneurial experience driven to scale a founder-led company.
• Bachelor's degree required; MBA is a plus.
• Expect to work in a productive and intensive environment. We will provide as much support as needed, but you will be expected to lead, manage, and hold yourself, as well as your team, accountable within 60 days.
• Currently based in the Denver Metro Area; on-site presence required five days per week. This is not a remote or hybrid position.

About TerraSlate

TerraSlate manufactures and prints waterproof paper for a wide range of industries and ships products to over 120 countries worldwide. We are a two-time Inc. 5000 honoree and the leader in waterproof, rip-proof printing solutions. From selling the world’s most durable paper to custom menus and design services, we help organizations communicate with clarity and confidence in any environment. Our customers span a diverse range of industries, including hospitality, education, horticulture, defense, healthcare, supply chain management, and more.  Headquartered in Englewood, CO, we are scaling intentionally and seeking proven leaders to lead our next stage of growth.

Why You Will Love Working at TerraSlate

A Company With Meaning: At TerraSlate, we’re building more than just a place to work. We’re building a company that’s built to last. One that recognizes the value of each employee and provides ample opportunities for growth, recognition, and promotion. Here’s why we think TerraSlate is a company worth joining for the long term.

• Exceptional Employee Culture: Read the article in the Denver Post about why TerraSlate is a great place to work: https://native.denverpost.com/terraslates-continued-growth-fueled-by-employee-passion/ 
• Mile High Salute: We are proud to be an official Small Business Partner of the Denver Broncos! Our logo and company info are displayed on rotation at all home games on digital signage, jumbotron, scoreboards, and TVs around the stadium.
• Sustainability at the Core: We’re the only paper company in the world powered entirely by renewable energy from wind and solar while backing clean water initiatives worldwide.
• Real Recognition: Twice named one of the Inc. 5000 Fastest-Growing Companies in America, thanks to the passion and drive of our incredible people. 
• Security That Cares: Every team member receives $100,000 in life insurance at no cost, because we believe your loved ones deserve peace of mind.
• Momentum You Can Feel: Growth is an integral part of TerraSlate's culture, both for our employees and the company, personally and professionally. Join a team that’s redefining what it means to work with purpose, speed, and excellence.
• Meet the CEO: Meet our CEO in a short YouTube Video https://youtu.be/lNT5-R4K-VE 

Compensation 

On Target Earnings of $90,000 to $100,000 through a combination of base salary and quarterly performance bonuses tied to revenue growth and margin goals.

Benefits

• Comprehensive health, dental, and vision insurance plans.
• 401(k) with a 4% immediately vested company match.
• $100,000 in company-paid life insurance and disability coverage.
• A combination of three weeks of PTO sick leave annually.

How to Apply

In addition to submitting a resume to this role, interested candidates should complete our short behavioral survey: https://go.cultureindex.com/p/QIJkjGxvINuF2tSuCHMP 

Your responses to the Culture Index survey help us understand your unique strengths and how well you fit for this role. Please ensure you complete it as part of your application and notify us that you’ve done so.

TerraSlate is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.