Growth Marketing

Terrakotta is looking for a highly creative, scrappy, and execution-oriented Founding Growth Lead to help define how we show up in the world.

This is a hands-on role for someone who loves turning ideas into high-ROI campaigns. You’ll own the end-to-end lifecycle of growth initiatives and experiments — concept → content → launch → iteration.

You’ll work directly with the founders to build Terrakotta’s brand voice, social presence, and a user-driven growth engine from the ground up.

If you’re energized by fast iteration and executing on big creative ideas, this role is for you.

Creative Growth Campaigns

• Concept and execute out-of-the-box campaigns that cut through the noise
• Think: physical stunts, memorable brand moments, unexpected hooks, and viral-leaning ideas

Visual-First Content Creation

• Plan and produce graphics and short-form video content across channels
• Examples: witty videos, case studies, feature-specific campaigns

Social Channel Ownership

• Own and grow Terrakotta’s presence across newsletters, podcasts, LinkedIn, X, and Instagram
• Boost engagement on company pages
• Develop recurring content formats
• Maintain a consistent but creative brand voice

Event-Driven Growth

• Design and run user activations like live cold-calling events, challenges, and in-product initiatives
• (Google “Terrakotta Madness” for an idea of what this could look like)

Content Ideation & Posting Cadence

• Consistently generate and ship creative posts across channels
• Own the content calendar
• Prioritize originality and momentum over perfection

Founder Collaboration

• Work closely with the founding team to translate product moments, customer wins, and internal ideas into compelling external narratives

Experimentation & Iteration

• Test new formats, angles, and platforms quickly
• Learn what works, double down, and move on fast when something doesn’t

• 0–3 years of experience in growth, marketing, content, operations, or a related role
• Highly creative with a strong instinct for what grabs attention and feels culturally relevant
• Comfortable being on camera and overseeing video content end-to-end
• Strong writer with the ability to adapt tone across platforms
• Organized enough to run multiple campaigns at once, but flexible enough to pivot quickly
• Social-native and genuinely excited about experimenting on LinkedIn, X, and Instagram
• Comfortable working in ambiguity and figuring things out without a playbook
• Interested in startups, technology, and building something from zero to one

• Shipped viral or unconventional campaigns
• Built or grown a personal or company social account
• Run community events, live activations, or conference sponsorships
• Used tools like Canva, Adobe Illustrator, CapCut, Adobe Premiere, or similar

• Competitive compensation: $120k–$200k
• Comprehensive benefits package (healthcare, PTO, etc.)
• Opportunity to work directly with the founding team (ex-Palantir, Lyft, McKinsey) and grow quickly
• A collaborative, supportive environment with plenty of room to explore new skills