What are the responsibilities and job description for the Founding Growth position at Terrakotta?
About The Role
We’re looking for a highly creative, scrappy, and execution-oriented Founding Growth lead to help define how Terrakotta shows up in the world.
This is a hands-on role for someone who loves turning ideas into high-ROI campaigns. You’ll own the end-to-end lifecycle of growth initiatives and experiments: concept → content → launch → iteration. You’ll work directly with the founders to build Terrakotta’s brand voice, social presence, and a user-driven growth engine from the ground up.
If you’re energized by fast iteration and executing on big creative ideas, this role is for you.
What You’ll Do
We’re looking for a highly creative, scrappy, and execution-oriented Founding Growth lead to help define how Terrakotta shows up in the world.
This is a hands-on role for someone who loves turning ideas into high-ROI campaigns. You’ll own the end-to-end lifecycle of growth initiatives and experiments: concept → content → launch → iteration. You’ll work directly with the founders to build Terrakotta’s brand voice, social presence, and a user-driven growth engine from the ground up.
If you’re energized by fast iteration and executing on big creative ideas, this role is for you.
What You’ll Do
- *Creative Growth Campaigns\ *Concept and execute out-of-the-box campaigns that cut through the noise (think physical stunts, memorable brand moments, unexpected hooks, and viral-leaning ideas).
- *Visual-First Content Creation\ *Plan and produce graphics and short-form video content across channels (witty videos, case studies, feature-specific campaigns)
- *Social Channel Ownership\ *Own and grow Terrakotta’s presence across newsletters, podcasts, LinkedIn, X, Instagram. This includes boosting engagement on company pages, developing recurring content formats, and keeping a consistent but creative brand voice.
- *Event-Driven Growth\ *Design and run user activations like live cold-calling events, challenges, and in-product initiatives (Google ‘Terrakotta Madness’ for an idea of what this could look like)
- *Content Ideation & Posting Cadence\ *Consistently generate and ship creative posts across all channels. You’ll own the content calendar, but prioritize originality and momentum over perfection.
- *Founder Collaboration\ *Work closely with the founding team to translate product moments, customer wins, and internal ideas into compelling external narratives
- *Experimentation & Iteration\ *Test new formats, angles, and platforms quickly. Learn what works, double down, and move on fast when something doesn’t
- 0–3 years of experience in growth, marketing, content, operations, or a related creative role.
- Highly creative with a strong instinct for what grabs attention and feels culturally relevant.
- Comfortable being on camera and overseeing the production of video content end-to-end.
- Strong writer with the ability to adapt tone across platforms.
- Organized enough to run multiple campaigns at once, but flexible enough to pivot quickly.
- Social-native and genuinely excited about experimenting on LinkedIn, X, and Instagram.
- Comfortable working in ambiguity and figuring things out without a playbook.
- Interested in startups, technology, and building something from zero to one.
- Shipped viral or unconventional campaigns
- Built or grown a personal or company social account
- Run community events or live activations / conference sponsorships
- Used tools like Canva, Adobe Illustrator, CapCut, Adobe Premiere, or similar
- Competitive compensation $120k–$200k.
- Comprehensive benefits package (healthcare, PTO, etc.).
- Opportunity to work directly with the founding team from Palantir, Lyft, and McKinsey and grow quickly.
- A collaborative, supportive environment with plenty of room to explore new skills.
Salary : $120,000 - $200,000