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Salesforce Marketing Cloud Developer

Tential
Tysons, VA Full Time
POSTED ON 12/12/2025 CLOSED ON 12/19/2025

What are the responsibilities and job description for the Salesforce Marketing Cloud Developer position at Tential?

Job Details

Salesforce Marketing Cloud Developer (Hybrid - Tysons Corner, VA)

Overview:
Seeking a hands-on SFMC Email Developer to build, test, and deploy lifecycle and marketing campaigns. Must be strong in AMPScript, SQL, HTML/CSS, Journey Builder, Automation Studio and data integrations (Data Cloud, FSC, Snowflake). Hybrid onsite at PenFed HQ - Tysons, VA.

Responsibilities:
Develop and optimize email, push, and SMS campaigns.
Build templates, dynamic content, segmentation, automations, and journeys.
Execute QA (functional, regression, performance).
Troubleshoot development and post-production issues.
Build data pipelines from SF Data Cloud, FSC, and Snowflake for marketing use cases.
Partner with analytics to track results and generate reports/dashboards.
Work with cross-functional teams in an Agile environment.

Required Experience:
5 years in email development & marketing automation.
Strong in AMPScript, SQL, HTML/CSS.
Expertise with SFMC (Email Studio, Journey Builder, Automation Studio).
Experience with A/B testing, data segmentation, audience management.
Familiarity with CMS platforms (WordPress, Drupal, AEM).
Knowledge of analytics tools (Google Analytics, Adobe Analytics).
Bachelor's Degree required.

Preferred:
Financial services/B2C experience.
Experience building Tableau/Power BI dashboards.
Familiarity with Data Cloud, Sales Cloud, FSC.

Certifications:
SFMC Email Specialist (required)
SFMC Developer or Consultant (required)
SFMC Administrator (preferred)

#LI-BA1 #DICE
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Salary.com Estimation for Salesforce Marketing Cloud Developer in Tysons, VA
$77,497 to $95,305
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