What are the responsibilities and job description for the Salesforce Marketing Cloud Developer position at Tential Solutions?
Salesforce Marketing Cloud Developer (Hybrid – Tysons Corner, VA)
Overview
Seeking a hands-on SFMC Developer to build, test, and deploy lifecycle and marketing campaigns. Must be strong in AMPScript, SQL, HTML/CSS, Journey Builder, Automation Studio and data integrations (Data Cloud, FSC, Snowflake). Hybrid onsite at PenFed HQ – Tysons, VA.
Responsibilities
Overview
Seeking a hands-on SFMC Developer to build, test, and deploy lifecycle and marketing campaigns. Must be strong in AMPScript, SQL, HTML/CSS, Journey Builder, Automation Studio and data integrations (Data Cloud, FSC, Snowflake). Hybrid onsite at PenFed HQ – Tysons, VA.
Responsibilities
- Develop and optimize email, push, and SMS campaigns.
- Build templates, dynamic content, segmentation, automations, and journeys.
- Execute QA (functional, regression, performance).
- Troubleshoot development and post-production issues.
- Build data pipelines from SF Data Cloud, FSC, and Snowflake for marketing use cases.
- Partner with analytics to track results and generate reports/dashboards.
- Work with cross-functional teams in an Agile environment.
- 5 years in email development & marketing automation.
- Strong in AMPScript, SQL, HTML/CSS.
- Expertise with SFMC (Email Studio, Journey Builder, Automation Studio).
- Experience with A/B testing, data segmentation, audience management.
- Familiarity with CMS platforms (WordPress, Drupal, AEM).
- Knowledge of analytics tools (Google Analytics, Adobe Analytics).
- Bachelor’s Degree required.
- Financial services/B2C experience.
- Experience building Tableau/Power BI dashboards.
- Familiarity with Data Cloud, Sales Cloud, FSC.
- SFMC Email Specialist (required)
- SFMC Developer or Consultant (required)
- SFMC Administrator (preferred)