What are the responsibilities and job description for the AJO (Adobe Journey Orchestration) Developer Looking for position at Tekfortune Inc.?
Job Details
Job Title: AJO (Adobe Journey Orchestration) Developer
Mode: Contract
Locations: Atlanta, GA / Frisco, TX (Day1 Onsite)
Job Description:
- Journey Design and Orchestration:
- Design and build customer journeys based on customer data and behavior
- Define entry points, decision points, and exit points in customer journeys
- Configure journey rules, conditions, and actions to trigger relevant experiences
- Channel Integration:
- Integrate with various channels like email, SMS, push notifications, and web push
- Configure channel-specific settings and message templates
- Implement personalization and dynamic content within messages
- Testing and Optimization:
- Test and validate customer journeys to ensure optimal performance
- Analyze journey performance metrics and identify areas for improvement
- Optimize journeys based on insights and data-driven decisions
Adobe Journey Orchestration (AJO) Skills:
- Proficiency in designing customer journey maps to visualize and plan the various touchpoints and interactions across the customer lifecycle.
- AJO Platform Understanding: In-depth knowledge of the features and capabilities of Adobe Journey Orchestration, including the ability to create, manage, and optimize customer journeys.
- Proficiency in HTML, JavaScript, Content/Template/Fragment development is an added advantage.
- Data Modeling: Understanding how to structure and model data to support personalized and targeted customer interactions within the AJO platform.
- Knowledge of working with APIs and SDKs to connect Adobe Journey Orchestration with external data sources or systems.
- Understanding of personalization techniques and strategies to tailor customer journeys based on user behavior, preferences, and data.
- Basic UX design skills to create engaging and user-friendly interfaces for customer interactions within the orchestrated journeys.
- Ability to use analytics to measure and analyze the effectiveness of orchestrated journeys, making data-driven decisions for optimization.
- Familiarity with the Adobe Experience Cloud ecosystem, AEP, ACV8
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