Digital Communications Specialist

Title: Digital Communications Specialist

Company: Peoples Gas System

State and City: Florida - Tampa

Shift: 8 Hr. X 5 Days | Onsite 4 days and 1 day remote

Tell Stories That Connect People, Brands, and Communities

Are you a creative storyteller who thrives at the intersection of content, design, and data? As a Digital Communications Specialist, you’ll help shape how Peoples Gas shows up online—building meaningful connections through social media, digital content, and visual storytelling.

This is an exciting opportunity to combine creativity analytics AI tools to grow a trusted, modern brand in the energy industry.

What You’ll Do

You’ll create and manage digital experiences that engage audiences and support business goals.

Content Strategy & Social Media

• Help develop and execute a digital content and social media strategy aligned with business goals
• Manage a monthly content calendar across platforms like LinkedIn, Facebook, Instagram, and YouTube
  
  

Creative Design & Storytelling

• Design graphics, visuals, and digital assets for campaigns, social media, and internal communications
• Ensure all content aligns with brand voice, tone, and visual standards
  
  

Community Engagement & Brand Reputation

• Monitor and respond to comments, reviews, and messages to build trust and protect brand reputation
• Support proactive engagement strategies that strengthen customer connections
  
  

Analytics & Optimization

• Track and analyze digital performance metrics using tools like Google Analytics and platform insights
• Turn data into recommendations that improve engagement and performance
  
  

Website & SEO Optimization

• Support website updates, landing pages, and blog content improvements
• Optimize content for SEO, GEO, and AI-driven search to improve visibility
  
  

AI & Innovation

• Use AI tools to enhance content creation, personalization, and performance insights
• Stay ahead of emerging digital trends and technologies
  
  

What Success Looks Like

• Strong engagement across social and digital channels
• Consistent, high‑quality content aligned to brand standards
• Clear insights that improve performance and strategy
• Growing brand visibility and credibility
  
  

Required Qualifications

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or related field
• 3 years of experience in social media management, digital content creation, and graphic design
• Strong skills in Adobe Creative Suite, Canva, or similar tools
• Experience managing social media platforms and content calendars
• Knowledge of SEO, content strategy, and digital marketing best practices
  
  

Preferred Qualifications

• Certifications in digital marketing, SEO, social media, or analytics tools
• Experience with AI‑powered content tools or prompt engineering
• Knowledge of online reputation management
  
  

Skills That Will Help You Thrive

• Visual storytelling & graphic design
• Social media strategy & content marketing
• Data analysis & performance optimization
• SEO and digital discoverability
• Communication & collaboration
• Creativity with a data‑driven mindset
  
  

What To Expect

• Fast‑paced, collaborative environment
• Opportunities to experiment with new tools and technologies (including AI)
• Occasional after‑hours support for campaigns, events, or issue response
  
  

Why Join Peoples Gas?

• Be part of a team shaping a modern, digital-first brand presence
• Use your creativity to make a real impact on community engagement and trust
• Work at the forefront of AI‑enabled marketing and communications
• Grow your career in a stable, evolving energy organization
  
  

Ready to Apply?

If you’re passionate about digital storytelling, creative design, and using data to drive engagement—we’d love to hear from you.

Apply today and help bring the Peoples Gas story to life.