Marketing Data and Analytics Manager

We are seeking a Manager to lead the intersection of customer analytics, digital marketing strategy, and data engineering. This role oversees a small team responsible for building the data foundations and analytical capabilities that power customer engagement, campaign performance, and digital optimization efforts across the enterprise.

Strategic & Marketing Leadership

• Shape and evolve customer-focused digital marketing strategies using insight derived from customer behavior, channel performance, and campaign analytics.
• Translate marketing objectives into measurable, data-driven plans that support acquisition, retention, personalization, and ROI improvement.
• Partner closely with Marketing, Digital, Customer Satisfaction, Data & Analytics, and cross-functional business groups to align customer data, reporting, and campaign workflows.
• Support unified marketing measurement by connecting digital platforms, CRM tools, and analytics systems to the enterprise data environment.

Data Engineering & Analytics Leadership

• Lead and mentor a small team of engineers and analysts responsible for marketing data pipelines, integrations, analytics models, and reporting solutions.
• Oversee design and enhancement of data architecture supporting customer analytics—including ingestion workflows, data modeling, and cross-platform integrations.
• Provide hands-on guidance in troubleshooting, solution design, and modernizing legacy systems into scalable cloud-based approaches.
• Establish best practices around data quality, automation, CI/CD, documentation, and operational excellence for marketing data assets.
• Collaborate with technical and business leadership to maintain a roadmap that supports digital growth, customer intelligence, and advanced analytics.

Qualifications

• 10–15 years of combined experience across digital marketing, analytics, or data engineering, with several years in a leadership or technical management role.
• Strong understanding of modern data platforms and marketing analytics ecosystems (e.g., cloud data warehouses, orchestration tools, analytics suites).
• Demonstrated experience integrating marketing technology with enterprise data systems to enable Customer 360, personalization, or campaign orchestration.
• Familiarity with clickstream analytics, marketing measurement, attribution, funnel analysis, and customer behavior metrics.
• Ability to translate business goals into actionable technical strategies with clear outcomes.
• Effective communicator with experience operating across executive, marketing, and engineering stakeholders.
• Comfort working in cloud environments and with modern engineering practices (automation, CI/CD, data modeling).
• Bachelor's degree in Marketing, Computer Science, Analytics, or related field.

Preferred Skills

• Experience with marketing automation or campaign management platforms.
• Exposure to A/B testing programs, experimentation frameworks, or digital optimization practices.
• Industry experience in retail, consumer-facing businesses, or complex multi-channel organizations.