What are the responsibilities and job description for the Digital Marketing Strategist position at TEC?
BASIC JOB SUMMARY:
The Digital Marketing Strategist supports TEC’s growth strategy by developing, executing, analyzing, and optimizing marketing across the full digital ecosystem. This role connects paid media, audiences, web, email, automation, and the online ordering journey to identify performance trends, funnel drop-off, and opportunities to improve customer acquisition. The Digital Marketing Strategist analyzes data and executes campaigns, turning insights into action through campaign optimization, testing, audience strategy, advertising copy, and customer journey improvements.
ESSENTIAL JOB FUNCTIONS:
The essential job functions and duties described below may not be the only requirements of the position. It may be necessary to follow other instructions or perform other related duties required by the company.
- Builds, launches, manages, and optimizes paid advertising campaigns across platforms including Google Ads and Meta Ads, with the ability to learn and support additional digital channels as TEC’s strategy evolves
- Writes and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints using established TEC brand language, product information, and messaging standards
- Analyzes campaign performance, targeting, budgets, creative, landing pages, and conversion paths and takes initiative to make or recommend changes based on findings
- Evaluates the full digital conversion funnel to identify customer drop-off and opportunities for improvement, developing structured tests across audiences, creative, copy, offers, landing pages, and campaign structure to improve performance
- Develops and evaluates audience strategies using first-party data, platform audiences, website behavior, and customer segmentation, identifying opportunities for remarketing, lead nurturing, automation, and lifecycle communications
- Partners with the Integrated Marketing Designer to develop and test creative based on campaign objectives, audience insights, and performance data
- Monitors key performance indicators including traffic, engagement, leads, conversion rates, orders, cost per lead, cost per acquisition, and other customer acquisition metrics
- Supports accurate conversion tracking, attribution, UTM structures, and campaign measurement, partnering with internal and external resources to identify and troubleshoot data and tracking gaps
- Maintains current knowledge of digital advertising, analytics, privacy, attribution, automation, AI, and other changes impacting digital marketing strategy
OTHER JOB FUNCTIONS:
- Supports new market launches, customer acquisition campaigns, promotions, and other strategic marketing initiatives
- Conducts competitive and digital marketing research to identify opportunities and emerging trends
- Performs campaign quality assurance across links, tracking, audiences, landing pages, conversion events, and digital customer journeys
- Documents campaign tests, findings, and optimization decisions to build institutional knowledge and improve future performance.
- Other duties as assigned and relevant to the position