Marketing Specialist (Real Estate and Property Management)

About TCS Management

Headquartered in Philadelphia, PA, TCS Management is a fast-growing property management

company serving property owners and residents across multiple markets nationwide. As we

continue to expand our footprint, we take pride in managing communities with integrity and

professionalism. We are looking for a talented Marketing Specialist to help fuel our growth,

elevate our brand and make an impact on a national scale.

The Role

As our Marketing Specialist, you will play a key role in attracting new property owners and

building TCS Management's reputation across digital channels. You will blend creativity with

analytics to develop campaigns that generate real results in the property management space.

Responsibilities

 Plan, launch, and optimize paid advertising campaigns via Google Ads to generate leads

from prospective property owners and tenants

 Manage and maintain our CRM, pipelines, and marketing automation workflows in

HubSpot

 Design professional, on-brand marketing materials — including promotional graphics,

brochures, pitch decks and social assets — using Canva and Adobe Creative Suite

 Develop and execute social media strategy across platforms (Instagram, Facebook,

LinkedIn, etc.) to grow brand awareness and community engagement

 Write compelling content for email campaigns, blog posts, and website pages

 Implement SEO/SEM best practices to improve organic search visibility for our

properties and services

 Track, analyze, and report on campaign performance and key marketing metrics,

providing data-driven recommendations to leadership

 Support sales efforts nationally by creating effective marketing collateral for attracting

new clients in areas we serve

 Ensure brand consistency across all marketing channels and materials

Required Qualifications

 5 years of experience in a marketing role (property management or real estate

experience a plus)

 Hands-on experience with Google Ads (AdWords) — campaign setup, management, and

optimization

 Proficiency in HubSpot — CRM, email marketing, and/or marketing automation

 Strong design skills using Canva and Adobe Creative Suite (Photoshop, Illustrator, or

InDesign)

 Proven experience managing social media accounts and growing audience engagement

 Excellent content writing skills — clear, persuasive, and professional

 Solid understanding of SEO/SEM strategy and tools

 Analytical mindset with the ability to turn data into actionable marketing strategy

Preferred Qualifications

 Google Ads or HubSpot certifications

 Experience with email marketing best practices and A/B testing

What We Offer

 Competitive salary commensurate with experience

 A collaborative, close-knit team environment

 Opportunity to grow alongside an expanding property management company

 PTO, Health insurance, 401K with company match