What are the responsibilities and job description for the Associate General Manager of Sponsorship - Austin Peay State University position at Taymar Sales U?
Who We Are: Taymar Sales U. is a sports marketing company, launched in 2019 with the idea of better serving clients in all areas of revenue generation, while providing opportunities for our colleagues to flourish and grow. Our innovative business model and high-energy approach fosters complete goal alignment, integration, and collaboration with our over 32 collegiate and professional sport clients. Our dedicated teams work on-site to offer comprehensive solutions in all areas of revenue generation, including day-to-day management of ticket sales, ticket operations, sponsorship and/or annual giving.
Taymar Sales U. is hiring top talent to learn, grow and impact the revenue generation side of the sports business, and be a part of a fast-paced, dynamic environment. Members of our team are provided with career growth opportunities and daily development through accessibility to executive leadership and ownership of key business initiatives. Be part of a growing industry and company that is changing how college athletics drives revenue and increases fan attendance.
Read all about the Taymar Model here: Forging a new flat-fee model, Mark Dyer builds Taymar into a new collegiate force!
Taymar Sales U. is hiring top talent to learn, grow and impact the revenue generation side of the sports business, and be a part of a fast-paced, dynamic environment. Members of our team are provided with career growth opportunities and daily development through accessibility to executive leadership and ownership of key business initiatives. Be part of a growing industry and company that is changing how college athletics drives revenue and increases fan attendance.
Read all about the Taymar Model here: Forging a new flat-fee model, Mark Dyer builds Taymar into a new collegiate force!
Position Overview: Reporting to the Corporate Vice President of Sponsorship & Multi-Media, Taymar’s General Manager of Revenue Generation at Austin Peay State University will be responsible for the leadership and management of the corporate sponsorship, ticket sales & operations, and annual giving strategies in the APSU athletics department. Duties include generating new revenue via traditional corporate sponsorship and multi-media platforms, as well as managerial oversight of ticket sales, ticket operations and annual fund personnel. Corporate sponsorship responsibilities include renewal and management of existing accounts, activation and fulfillment, new business development, achievement of sales goals and consistent relationship building within the APSU eco-system. Ticket sales duties include oversight of the personnel responsible for growth of existing accounts, group sales, premium seating concepts and new business, as well as all daily and event driven operational responsibilities. Annual Fund responsibilities include management of personnel responsible for the Annual Giving platform and ensuring collaboration with university and athletics Advancement staff, as well as the entire revenue generation staff.
Responsibilities:
- Operate as a revenue generation expert and leader of a five-person team, overseeing all aspects of strategy and execution.
- Execute all aspects of the typical Sponsorship sales process: prospecting, building/presenting sales presentations, creating/negotiating contracts, upselling/renewing current partners, sponsor year-end recaps, and servicing of all corporate partner agreements, etc.
- Implementation of new strategies and approaches to the corporate partnership program, as well as initiatives designed to complement ticket sales strategies.
- Actively collaborate with the athletics department to stay aligned with overarching strategies, while implementing successful corporate partnership packages and agreements, which include new and innovative methods of inventory pricing and asset allocation, as well as the creation of new assets.
- Oversee activation of all corporate sponsorship accounts from commitment through execution, ensuring fulfillment and activation of all obligations.
- Actively prospect and network in the community and build relationships that drive successful partnerships.
- Manage the ticket sales strategy in concert with the university staff and provide guidance and leadership for Ticket Sales personnel as it relates to Group Sales, New Season Ticket Sales, Renewal campaigns and Premium areas.
- Maintain a deep understanding of the university and athletics donor platforms and benefits.
- Manage and lead Taymar personnel to the highest standards of activity, cultivation, coordination and solicitation of Annual Fund donations.
- Liaise with all departments within athletics and on campus to positively impact and enhance relationships.
- Ensure that revenue reports are accurate and socialized with appropriate stakeholders on a consistent basis.
- Work in-person at campus facilities daily, as well as scheduling and attending in-person meetings in the community. The successful candidate must be willing to work athletics events, which generally occur after typical business hours.
- Must have a collaborative mindset and able to work evenings and weekends when athletic functions take place.
Qualifications:
- Bachelor’s Degree with concentration in Sports Management, or relatable Sales/Marketing experience preferred.
- 5 years sponsorship sales, combined with tickets sales and/or development experience preferred.
- Strong grasp of the collegiate athletics revenue generation landscape, including traditional and non-traditional inventory and assets.
- Comfort with external and in-person business development activities and ability to build relationships quickly.
- Demonstrated ability to work as a part of a team to solve problems effectively and independently.
- Strong work ethic, positive attitude, integrity, communication skills, and desire & ability to learn in a fast paced, highly competitive industry.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
