E-Commerce & Paid Media Manager

Role Summary

Taylor Farms is looking for an experienced E-commerce and Paid Media Manager as it navigates the ever-changing world of retailer media, e-commerce, and paid media. The E-Commerce & Paid Media Manager drives online sales growth and digital demand generation for our brands and products. This role owns retailer e-commerce performance, digital shelf excellence, and paid media strategy across retail media networks and key digital platforms. The position sits at the intersection of sales, marketing, and data analytics to accelerate household penetration, conversion, and repeat purchase.

Key Responsibilities

E-Commerce & Digital Shelf

• Lead e-commerce strategy across key retail media networks and third-party marketplace platforms
• Optimize digital shelf: content, images, SEO, A content, ratings & reviews, and PDP conversion.
• Partner with sales and category teams on online assortment, pricing, promotions, and availability.
• Monitor share of search, conversion, traffic, and digital shelf KPIs; recommend actions to close gaps.
• Manage agencies and retailer portals to ensure best-in-class execution.

Retail Media & Paid Media

• Own planning, execution, and optimization of retail media networks
• Manage paid media across key channels (paid search, social, display, CTV as applicable).
• Allocate budgets across brands, campaigns, and funnel stages to maximize ROAS and incrementality.
• Develop full-funnel campaigns that support new product launches, promotions, and seasonal moments.
• Lead testing roadmap (creative, audience, bidding, keywords, placements).

Performance Analytics

• Track and report on ROAS, TACoS, CAC, incrementality, and other performance KPIs.
• Translate data into clear insights and actionable growth plans.
• Build dashboards and post-campaign readouts for leadership and cross-functional teams.
• Partner with finance and sales to align media investment with revenue goals.

Cross-Functional Leadership

• Work closely with brand marketing on creative assets and messaging.
• Collaborate with sales teams to align media with retailer priorities and trade plans.
• Manage external agencies and platform partners.

Required Qualifications

• 4–8 years in e-commerce, digital marketing, or retail media; food/CPG experience strongly preferred.
• Hands-on experience with at least one major e-commerce platform or retailer media network.
• Strong understanding of digital shelf, PDP optimization, and e-commerce conversion drivers.
• Proven ability to manage performance media budgets and deliver ROAS targets.
• Analytical mindset; proficiency in Excel and performance dashboards
• Strong project management and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Economics, eCommerce, or Communications.
• Strong analytical capability and comfort navigating both digital and brick-and-mortar data sources.
• Experience managing creative agencies, retail partners, and medium-to-large marketing budgets.

Success Metrics

• Online sales growth & market share gains
• ROAS and media efficiency
• Digital shelf conversion improvement
• Share of search and traffic growth
• Successful launches and promotional performance

Leadership Competencies

• Omnichannel Mindset: Understands how physical and digital channels reinforce one another.
• Strategic & Insight-Led: Uses data and insights to shape long-term growth strategies.
• Operational Excellence: Executes with precision, organization, and attention to detail.
• Entrepreneurial Drive: Proactively identifies opportunities and leads new initiatives.