Demo

Product Marketing Coordinator

TATCHA
San Francisco, CA Full Time
POSTED ON 1/8/2026
AVAILABLE BEFORE 2/8/2026
Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

The Product Marketing Coordinator, will serve as Tatcha’s product marketing hub, working cross-functionally to assist the Director/Sr. Manager to develop and implement Tatcha’s global innovation and current product portfolio and marketing strategy to drive the brand’s awareness, growth and market share.

Key Responsibilities

  • Manage updates to basic business’ products and packaging due to reforms, repacks and market expansion.
  • Own limited edition new product development and acquisition sets to drive retailer new customer acquisition and surprise and delight loyalist.
  • Own copy brief and development process to inform product and packaging copy.
  • Collaborate closely with Retail Teams, Packaging, Creative & Operations to bring the Tatcha experience to life through best-in-class limited life and curated products from concept until the product is brought into the home.
  • Successfully advance projects through the process lifecycle and ensure delivery on time.
  • Ensure accurate and timely issuance of marketing briefs for all programs, clearly communicating project details and objectives to all cross-functional partners.
  • Assist team with basic business product optimization for better consumer experience and COGs
  • Anticipate, identify and seek resolution of developmental and operational issues throughout development process.
  • Support presentation development for key internal and external product marketing meetings, including monthly leadership alignment.
  • Support team by pulling together consumer insights, sales data, comprehensive competitive analysis and input from retailers and markets to help inform recommendations for Tatcha’s innovation pipeline.

Qualifications

  • Bachelor’s degree in Marketing or related field
  • 2 years of experience in Product Marketing preferably within prestige beauty industry, focused on skincare, with a strong understanding of the copy/artwork process and the product lifecycle
  • Advanced Excel skills
  • Consumer obsessed, always on the search on how to solve a consumer’s issue and be able to craft a product story that will resonate with the relevant consumer.
  • You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:
  • Strong quantitative skills
  • Goal and results driven, team player
  • Capacity to understand culture and brand needs in each market
  • Creative, forward-looking thinker
  • Intuition for synthesizing data to drive business decisions

The Details

The expected base pay range for this position is $25.00 to $30.00 per hour. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.

Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disability.

Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.

Salary : $25 - $30

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