What are the responsibilities and job description for the Sales Director - Industrial Equipment & Heavy Machinery position at Tata Technologies?
Sales Director - Industrial Equipment & Heavy Machinery (Digital and/or Embedded Services)
📍 Location: Chicago, IL or Atlanta, GA
✈️ Travel: Up to 50%
🕒 Employment Type: Full-Time
About Tata Technologies
At Tata Technologies, we make product development dreams a reality by helping the world's leading manufacturers design, engineer, and realize better products. We partner with global OEMs and industrial leaders to accelerate innovation through Digital Engineering, Embedded Systems, Software-Defined Products, Manufacturing Engineering, and Industry 4.0 solutions.
The Opportunity
We are seeking a highly motivated Sales Director to drive new business growth within the Industrial Equipment & Heavy Machinery sector across North America.
This is a true hunter role focused on identifying, developing, and winning new client relationships within industries including:
- Construction Equipment
- Agricultural Machinery
- Heavy Equipment
- Mining Equipment
- Material Handling
- Industrial Machinery
- Engineered Products
- Off-Highway Vehicles
The successful candidate will have a proven track record of opening new doors, building executive relationships, and selling complex Engineering, Digital, Embedded, and Technology-led solutions to manufacturing and industrial organizations.
Key Responsibilities
New Business Acquisition
- Develop and execute strategic territory plans to generate new business opportunities and revenue growth.
- Identify, qualify, and pursue new logos within the Industrial Equipment and Heavy Machinery market.
- Build and maintain a robust sales pipeline through proactive prospecting, networking, referrals, market research, and industry events.
- Manage the complete sales cycle from opportunity identification through contract negotiation and closure.
- Consistently achieve and exceed revenue, bookings, and pipeline targets.
Executive Engagement
- Develop relationships with key decision-makers across target organizations, including:
- CTOs
- CIOs
- VP Engineering
- Product Development Leaders
- Digital Transformation Leaders
- Manufacturing Executives
- Procurement Leaders
- Understand customer business priorities and identify opportunities where Tata Technologies can create measurable value.
Solution Selling
Collaborate with internal practice, consulting, and delivery teams to position solutions across:
- Digital Engineering
- Product Engineering Services
- Embedded Software & Systems
- Connected Products & IoT
- Software Development
- Smart Manufacturing
- Industry 4.0
- Digital Twin Solutions
- Product Lifecycle Management (PLM)
- Manufacturing Engineering
- AI-Enabled Engineering Solutions
Market Development
- Maintain a deep understanding of market trends, competitor activity, and customer investment priorities.
- Identify opportunities related to:
- Electrification
- Connected Equipment
- Autonomous Systems
- Smart Factory Initiatives
- Digital Transformation
- Sustainability & Decarbonization
- Represent Tata Technologies at industry conferences, trade events, and customer engagements.
CRM & Forecasting
- Maintain accurate opportunity and pipeline data within Salesforce.
- Deliver regular forecasts and business updates to leadership.
- Work cross-functionally to ensure successful opportunity pursuit and customer engagement.
What You'll Bring
Required Experience
- 8 years of successful B2B sales or business development experience.
- Proven track record in a hunter role with responsibility for new logo acquisition.
- Experience selling one or more of the following:
- Engineering Services
- Digital Engineering
- Embedded Systems
- Software Solutions
- Product Engineering Services
- Technology Consulting
- Manufacturing Solutions
- Experience selling into Industrial Equipment, Heavy Machinery, Off-Highway, Construction, Agriculture, Mining, Material Handling, or Industrial Manufacturing sectors.
- Strong consultative and solution-selling capabilities.
- Demonstrated ability to manage complex enterprise sales cycles and multiple stakeholders.
- Excellent communication, presentation, and negotiation skills.
Preferred
- Experience selling Digital Engineering and Embedded Engineering services.
- Knowledge of Industrial IoT, Connected Products, Smart Manufacturing, and Industry 4.0.
- Familiarity with PLM platforms such as Teamcenter, Windchill, or 3DEXPERIENCE.
- Bachelor's degree in Engineering, Business, Technology, or a related discipline.
Success Measures
- New Logo Acquisition
- Annual Revenue Achievement
- Qualified Pipeline Growth
- Total Contract Value (TCV)
- Win Rate
- Executive-Level Customer Engagement
- Strategic Opportunity Creation
- Market Expansion within Industrial Equipment & Heavy Machinery
Why Tata Technologies?
Join a global engineering and technology leader that is helping manufacturers transform how products are designed, developed, and delivered. You'll have the opportunity to work with some of the world's most recognised industrial brands while playing a key role in driving growth within a strategic market sector.
If you're a results-driven sales hunter with experience selling digital, embedded, software, or engineering solutions into the Industrial Equipment and Heavy Machinery sector, we'd love to hear from you.