What are the responsibilities and job description for the Business / Sales Development Representative position at Tata Technologies?
Position Summary:
We are seeking an energetic and curious Business Development Representative (BDR) / Sales Development Representative (SDR) to help generate new business opportunities and accelerate revenue growth. This role is ideal for early-career professionals interested in developing a career in technology sales, account management, or commercial leadership.
The BDR/SDR will engage with manufacturers and industrial organizations to identify opportunities, educate prospects, and qualify potential customers for our sales team. Working closely with marketing, technical experts, and account executives, this individual will help create meaningful conversations with engineering, operations, manufacturing, IT, and executive stakeholders.
This role provides an excellent foundation in consultative selling, business development, and complex B2B sales.
Key Responsibilities:
Prospecting and Pipeline Development
- Identify and engage target accounts and buying groups within manufacturing organizations.
- Conduct outbound outreach through email, phone, LinkedIn, video messaging, and other digital channels.
- Qualify opportunities and schedule meetings for account executives and sales teams.
- Research companies, industries, and stakeholders to develop personalized outreach strategies.
- Maintain an active pipeline of target accounts and opportunities.
Digital Engagement and Account Development
- Leverage omnichannel engagement strategies to connect with prospects.
- Utilize content, webinars, customer stories, and thought leadership assets to nurture interest.
- Partner with marketing to follow up on campaign responses and inbound inquiries.
- Participate in account-based marketing initiatives and coordinated outreach programs.
- Help develop account engagement strategies across multiple stakeholders.
Customer and Industry Knowledge
- Develop an understanding of manufacturing and engineering organizations.
- Learn the challenges faced by design engineering, manufacturing, operations, IT, and executive teams.
- Become familiar with technologies such as:
- CAD
- PLM
- PDM
- Simulation
- Digital Transformation
- Engineering and Manufacturing Software
Sales Process and Collaboration:
- Work closely with account executives, technical teams, and marketing to progress opportunities.
- Document activities and maintain accurate CRM records.
- Participate in sales training and coaching programs.
- Support pipeline reviews and account planning activities.
- Contribute feedback to improve messaging and campaign effectiveness.
Continuous Learning:
- Build expertise in consultative selling and value-based conversations.
- Learn how complex buying groups make decisions.
- Develop presentation and communication skills.
- Stay current on industry trends and emerging technologies.
Qualifications:
Required
- Bachelor's degree in Business, Marketing, Communications, Engineering, or a related field.
- 0–3 years of professional experience.
- Strong verbal and written communication skills.
- High level of curiosity and willingness to learn.
- Self-motivated with strong organizational skills.
- Ability to thrive in a team-oriented environment.
- Interest in sales, technology, and customer engagement.
Preferred
- Internship or prior experience in sales, marketing, customer service, or business development.
- Familiarity with CRM tools such as Salesforce.
- Experience using LinkedIn and digital communication platforms.
- Exposure to manufacturing or engineering environments.
- Interest in technology and industrial markets.
Success Metrics:
The BDR/SDR will be measured on:
- Qualified meetings and opportunities created.
- Pipeline generated and influenced.
- Conversion rates across the sales funnel.
- Account engagement levels.
- Activity quality and consistency.
- CRM hygiene and process adherence.
- Collaboration with marketing and sales teams.
- Professional development and skill growth.
Ideal Candidate Profile:
The successful candidate is curious, resilient, and enjoys helping people solve problems. They are energized by building relationships, learning new technologies, and creating opportunities that contribute to business growth.
This role is especially well suited for recent graduates and early-career professionals interested in combining business, technology, and customer engagement.
The position provides a foundation for future career growth in:
- Account Executive
- Enterprise Sales
- Strategic Account Management
- Technical Sales
- Solution Consulting
- Customer Success
- Product Marketing
- Demand Generation
- Sales Management
- Commercial Leadership
Individuals with engineering backgrounds may also pursue paths in technical sales, solution architecture, or consulting.
This role offers exceptional exposure to modern B2B selling and provides the opportunity to work alongside experienced sales professionals, marketers, and technical experts while helping manufacturers accelerate innovation and digital transformation.