Digital Marketing Manager - Creator Collective

Direct Program Support

• Partner with the Affiliate Network and Direct Program Lead to manage partner recruitment, optimization, and ongoing engagement.
• Execute a high-volume recruitment strategy (targeting up to 10,000 partners per week).
• Monitor recruitment funnel performance, including outreach volume, sign-up rates, and partner engagement; iterate strategies based on results.
• Test and optimize recruitment channels (e.g., Instagram DMs, email) using creator platforms and tools to identify the most effective paths to conversion.
• Own onboarding goals, including:
• Onboarding 24,000 creators by December 2026
• Activating 12,000 creators who generate clicks
• Driving 4,800 creators to convert at least one sale
• Support the collective goal of generating $11M in annual gross merchandise sales through the Direct program.
• Maintain and manage the creator database and dashboards in partnership with external platform providers and account services teams.
  
  
Gifting


• Ensure all new creators receive a monthly welcome gift.
• Coordinate with fulfillment partners to maintain adequate inventory levels.
• Identify opportunities to expand gifting initiatives, such as birthday or milestone-based gifting.
  
  
Incentives & Paid Campaigns


• Partner with the Direct Program Lead and Merchandising team to design monthly incentive programs creators can opt into.
• Ensure participating creators are eligible for paid usage rights and incorporated into paid media campaigns.
• Schedule and organize incentive campaigns in alignment with the annual merchandising calendar (e.g., seasonal promotions).
• Maintain a full-year incentive and paid campaign calendar.
• Stay current on platform trends (e.g., Meta, TikTok) to inform campaign strategy and amplify paid performance.
  
  
Creator Cohorts & Performance Optimization


• Segment creators into performance-based cohorts as the program matures.
• Develop incentive structures that reward top performers and milestone achievements.
• Ensure there is at least one paid campaign available for creators to opt into each month.
• Analyze real-time performance data, generate reports independently, identify trends, and optimize program strategy accordingly.
  
  
Reporting & Education

• Produce and distribute monthly performance reports for the Direct program.
• Lead creator education initiatives, including:
• Quarterly onboarding webinars for new creators
• Targeted webinar programming for different creator cohorts (e.g., new creators, top performers, gifting participants)
  

Paid Social Content Support

• Source, vet, and manage creators and affiliates for paid media content across TikTok, Pinterest, YouTube, and Meta.
• Identify high-performing and emerging creators using performance data, platform insights, and trend analysis.
• Manage creator relationships end-to-end, including outreach, negotiation, contracts, gifting, and creative briefing.
• Collaborate closely with the Paid Social Lead and agency partners to align on campaign calendars and ensure a consistent pipeline of high-quality content.
• Build relationships with creators in key international markets to support paid media expansion efforts.
• Coordinate with Paid Social teams to execute paid opportunities within partner platforms.
  
  

CRM & Email Support

• Support CRM initiatives, including brand and copy requests for email campaigns.
• Assist with CRM platform migration, ensuring audiences, data, and foundational setup are properly configured.
• Monitor inbound creator support inquiries and collaborate with internal and external support teams to improve processes and documentation.
  
  

**We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.**