Multi-Family Marketing Director

Job Title: Multi-Family Marketing Director

Location: Remote

Salary: $70,000-$90,000

Skills:

• Experience developing and executing marketing programs for multifamily market-rate properties
• Experience with website content, social media, email advertising, branding, and paid ads

Overview:

A growing multifamily owner-operator is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate apartment communities.

This is an excellent opportunity for a marketing professional who enjoys being hands-on rather than purely strategic. The ideal candidate has a strong background in multifamily marketing, digital advertising, branding, and lead generation, and is excited to help drive occupancy and enhance property performance.

The company offers a collaborative, family-oriented culture with direct access to leadership, long-term growth potential, and the opportunity to make a visible impact across the organization.

Responsibilities:

• Develop and lead marketing strategies that support leasing, occupancy, and revenue goals across multifamily properties.
• Build consistent property positioning, brand standards, and marketing materials for communities and portfolio initiatives.
• Plan and oversee digital campaigns across paid advertising, social media, email, and other relevant channels.
• Manage property websites and online listings, ensuring accurate, engaging, and conversion-focused content.
• Partner with property management and leasing teams to align campaigns with local market needs and community priorities.
• Monitor campaign and property marketing performance, using analytics to identify opportunities and optimize results.
• Manage marketing budgets, vendor relationships, timelines, and the production of marketing assets.

Must-Have Skills:

• Experience developing and executing marketing programs for multifamily market-rate properties
• Strong knowledge of digital marketing, including paid advertising, social media, and email campaigns.
• Ability to develop and maintain cohesive brands and property marketing materials.
• Experience managing websites, online listings, and digital content for property marketing.
• Proficiency in marketing analytics, campaign measurement, and performance optimization.
• Strong communication, project management, and cross-functional collaboration skills.

Nice-to-Have Skills:

• Experience leading marketing across a portfolio of multifamily communities.
• Familiarity with property management, leasing, and occupancy metrics.
• Experience with marketing automation, CRM platforms, or multifamily marketing technology.
• Knowledge of local SEO, reputation management, and rental listing platforms.
• Experience managing agency, vendor, or creative partner relationships.