What are the responsibilities and job description for the Director Brand Strategy position at Talently?
Director Brand Strategy
The Opportunity:
Join a forward-thinking company in the retail industry, developing innovative products that support customers in outdoor and remote environments. In this strategic leadership role, you will shape brand positioning, narrative, and go-to-market strategy, building customer preference and connecting brand storytelling to business growth. Partner across creative, product, customer experience, performance marketing, retail, and B2B teams to create a clear, differentiated brand experience.
Responsibilities:
- Own brand strategy, positioning, messaging, and the long-term narrative.
- Clarify target audiences, customer needs, category positioning, and competitive differentiation.
- Lead annual and quarterly brand planning, campaign strategy, and success metrics across DTC, retail, B2B, and partnerships.
- Develop go-to-market strategies for new products and features, aligning brand and performance marketing.
- Partner with creative teams to develop strategic briefs and ensure campaigns reflect customer insight and brand direction.
- Represent the customer across product, customer experience, sales, and leadership teams, aligning brand promises with real experiences.
- Guide retail, B2B, and partnership messaging and storytelling.
- Track brand health and business outcomes, using customer research and competitive insights to refine strategy.
Must-Have Skills:
- 7 years of experience in brand management, marketing strategy, or product marketing.
- Demonstrated experience owning and growing a brand.
- Strong expertise in brand positioning, customer insight, and messaging frameworks.
- Experience partnering with creative teams to bring brand strategy to life.
- Proven cross-functional leadership and ability to influence without direct authority.
- Confidence presenting to executive leadership and making the case for strategic decisions.
- Experience in fast-paced, entrepreneurial, or challenger-brand environments.
- Experience with DTC and retail brands, product launches, or category development.
Nice-to-Have Skills:
- Experience in security, construction, agriculture, outdoor, or B2B-adjacent industries.
- Background working with subscription or hardware-enabled products.
- Experience developing brand strategy for a new or emerging product category.
- Strong ability to balance long-term brand building with near-term business impact.
- Experience mentoring or developing brand team members.