Salesforce Architecture & Campaign Enablement (Primary Focus)

• The Salesforce Marketing Cloud (MCE) Solution Architect is a critical execution and stabilization role for the Mercury Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across our CRM email, SMS, and lifecycle campaigns.
• This role exists to bring deep, hands‐on Salesforce expertise into the heart of our marketing engine — specifically across data, audience architecture, automation, and personalization. We are not looking for a conceptual architect or deck‐builder. We need a builder‐architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences actually behave in production.
• You will serve as the connective tissue between business unit , patient marketing, and physician marketing strategy leaders, data engineering, email development, and QA — ensuring campaigns are scalable, automated, compliant, and resilient. This is a high‐trust, high‐impact guest teammate role for someone who thrives in complexity, urgency, and ambiguity.

• Design and implement end‐to‐end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
• Architect scalable campaign frameworks that support high‐volume P360 email, lifecycle, and triggered communications.
• Translate business requirements into practical, buildable Salesforce architectures — including journeys, automations, data extensions, and personalization logic.
• Data, Audience & Personalization Expertise
• Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including:Data Extensions and relationships
• Attribute selection and audience logic
• Suppression, prioritization, and eligibility rules
• Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems.
• How Success Is Measured
• Salesforce architectures and automations are stable, scalable, and production‐ready
• Audience logic and personalization behave as expected in live campaigns
• Technical risks are identified early and mitigated before launch
• Campaign teams trust you as a go‐to Salesforce expert during high‐pressure moments
• Delivery speed and confidence improve despite ongoing team change
• Design and implement advanced personalization strategies, leveraging:AMPscript, SQL, SSJS
• Automation Studio workflows
• MCP‐driven or rules‐based personalization models
• Automation & Scale
• Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns.
• Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency.
• Troubleshoot automation failures, data mismatches, and journey issues quickly and independently.

• Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
• Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch‐ready.
• Provide hands‐on support during high‐risk launches, fixes, and escalations.
• Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.
• Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
• Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch‐ready.
• Provide hands‐on support during high‐risk launches, fixes, and escalations.
• Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.

• 5 years of hands‐on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
• Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
• Strong command of Salesforce data models, audience segmentation, and personalization mechanics
• Proven experience with:Salesforce automations and complex journeys
• SQL, AMPscript, SSJS
• Data Extensions and relational data design
• Demonstrated ability to design solutions that actually work in production — not just on paper
• Comfortable operating independently in a fast‐moving, ambiguous environment
• Strong execution judgment and bias toward action

Why TalentBurst?
At TalentBurst, we deliver more than talent, we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth.

Backed by precision, transparency, and results, we connect top talent with leading organizations through trusted partnerships.

We offer competitive compensation and comprehensive benefits, including medical, dental, vision, and retirement options.

TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.