What are the responsibilities and job description for the Salesforce Architecture & Campaign Enablement (Primary Focus) position at Calance?
Salesforce Architect
Description:
The Salesforce Marketing Cloud (MCE) Solution Architect is a critical execution and stabilization role for the Mercury Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across our CRM email, SMS, and lifecycle campaigns.
This role exists to bring deep, hands on Salesforce expertise into the heart of our marketing engine specifically across data, audience architecture, automation, and personalization. We are not looking for a conceptual architect or deck builder. We need a builder architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences actually behave in production.
You will serve as the connective tissue between business unit , patient marketing, and physician marketing strategy leaders, data engineering, email development, and QA ensuring campaigns are scalable, automated, compliant, and resilient. This is a high trust, high impact guest teammate role for someone who thrives in complexity, urgency, and ambiguity.
Salesforce Architecture & Campaign Enablement (Primary Focus)
Design and implement end to end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
Architect scalable campaign frameworks that support high volume P360 email, lifecycle, and triggered communications.
Translate business requirements into practical, buildable Salesforce architectures including journeys, automations, data extensions, and personalization logic.
Data, Audience & Personalization Expertise
Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including:Data Extensions and relationships
Attribute selection and audience logic
Suppression, prioritization, and eligibility rules
Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems.
How Success Is Measured
Salesforce architectures and automations are stable, scalable, and production ready
Audience logic and personalization behave as expected in live campaigns
Technical risks are identified early and mitigated before launch
Campaign teams trust you as a go to Salesforce expert during high pressure moments
Delivery speed and confidence improve despite ongoing team change
Design and implement advanced personalization strategies, leveraging:AMPscript, SQL, SSJS
Automation Studio workflows
MCP driven or rules based personalization models
Automation & Scale
Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns.
Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency.
Troubleshoot automation failures, data mismatches, and journey issues quickly and independently.
Quality, Risk & Partnership
Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready.
Provide hands on support during high risk launches, fixes, and escalations.
Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.
Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready.
Provide hands on support during high risk launches, fixes, and escalations.
Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.
Skills:
5 years of hands on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
Strong command of Salesforce data models, audience segmentation, and personalization mechanics
Proven experience with:Salesforce automations and complex journeys
SQL, AMPscript, SSJS
Data Extensions and relational data design
Demonstrated ability to design solutions that actually work in production not just on paper
Comfortable operating independently in a fast moving, ambiguous environment
Strong execution judgment and bias toward action
Description:
The Salesforce Marketing Cloud (MCE) Solution Architect is a critical execution and stabilization role for the Mercury Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across our CRM email, SMS, and lifecycle campaigns.
This role exists to bring deep, hands on Salesforce expertise into the heart of our marketing engine specifically across data, audience architecture, automation, and personalization. We are not looking for a conceptual architect or deck builder. We need a builder architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences actually behave in production.
You will serve as the connective tissue between business unit , patient marketing, and physician marketing strategy leaders, data engineering, email development, and QA ensuring campaigns are scalable, automated, compliant, and resilient. This is a high trust, high impact guest teammate role for someone who thrives in complexity, urgency, and ambiguity.
Salesforce Architecture & Campaign Enablement (Primary Focus)
Design and implement end to end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
Architect scalable campaign frameworks that support high volume P360 email, lifecycle, and triggered communications.
Translate business requirements into practical, buildable Salesforce architectures including journeys, automations, data extensions, and personalization logic.
Data, Audience & Personalization Expertise
Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including:Data Extensions and relationships
Attribute selection and audience logic
Suppression, prioritization, and eligibility rules
Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems.
How Success Is Measured
Salesforce architectures and automations are stable, scalable, and production ready
Audience logic and personalization behave as expected in live campaigns
Technical risks are identified early and mitigated before launch
Campaign teams trust you as a go to Salesforce expert during high pressure moments
Delivery speed and confidence improve despite ongoing team change
Design and implement advanced personalization strategies, leveraging:AMPscript, SQL, SSJS
Automation Studio workflows
MCP driven or rules based personalization models
Automation & Scale
Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns.
Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency.
Troubleshoot automation failures, data mismatches, and journey issues quickly and independently.
Quality, Risk & Partnership
Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready.
Provide hands on support during high risk launches, fixes, and escalations.
Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.
Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready.
Provide hands on support during high risk launches, fixes, and escalations.
Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.
Skills:
5 years of hands on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
Strong command of Salesforce data models, audience segmentation, and personalization mechanics
Proven experience with:Salesforce automations and complex journeys
SQL, AMPscript, SSJS
Data Extensions and relational data design
Demonstrated ability to design solutions that actually work in production not just on paper
Comfortable operating independently in a fast moving, ambiguous environment
Strong execution judgment and bias toward action